IPC chooses Papermule’s AdDesk

IPC Media, one of the UK’s leading consumer magazine publishers, has placed an order with Papermule for AdDesk, Papermule’s advertising production and management system.

The Papermule system will enable IPC Media to bring ‘in-house’ all aspects of classified ad production including copy chasing, ad make-up and pagination.

With more than 60 media brands, IPC creates content for multiple platforms, across print, online, mobile, tablets and events. Leading titles include Country Life, TV Times, Horse & Hound, Marie Claire and Ideal Home.

Mike Hoy, Managing Director of Papermule, was delighted to gain such a prestigious publisher as a customer: “We worked closely with the IPC team to create a system that will produce all of IPC’s classified content from ad entry through to pagination, automating as many production processes as possible.”

Tom Reynolds, IPC’s Head of Ad Production, was part of the team that chose the Papermule system: “It was clear right from our early conversations with Papermule that their solution was by far the best fit for IPC. Papermule’s ability to streamline our processes and automate workflows is of great benefit to the team and our business.”

About Papermule

Papermule says: “Based in Diss, Norfolk, and celebrating its tenth anniversary this year, Papermule Ltd is a leading provider of Digital Asset Management (DAM) and Workflow software for automating and managing the pre-media production of publishing content.”