Launching on 21st December to coincide with the influx of tablet devices that are expected to be given as gifts this Christmas, the campaign offers consumers a free trial of any IPC digital edition. The offer is available on iPad, Nook and Kindle Fire and consumers can trial as many titles as they wish until the end of the promotion on 30 January.
The campaign is designed to target both existing digital subscribers and new tablet owners and IPC worked with Yodel Mobile and Muirhoward to deliver the activity. Online and pay-per-click ads on tablet device browsers, sponsored social media activity and an email marketing drive will generate awareness.
Digital publishing director, Paul Cheal says: "With 16% of the UK population expected to be tablet owners by the end of 2012, this is the perfect time to encourage consumers to trial a digital magazine. This year we have made rapid progress in the digital magazine space and now have 62 editions available on Kindle Fire, Nook and Apple Newsstand.”
Consumers are offered a 30 day free trial on iPad and Kindle Fire and a 14 day trial on Nook.
