According to distributors Intermedia Brand Marketing: The Young Driver's Guide is the brand new title from FirstCar, the UK's leading young driving publisher. It marks a significant development for FirstCar, who have been publishing magazines in this market since 2004.
The magazine is aimed at learner and newly qualified drivers and offers a wealth of useful motoring information within its 148 pages. The magazine is clearly divided into distinct sections, ranging from learning to buying, insurance, owning and driving.
The Young Driver’s Guide covers everything a young driver could ever wish to know about motoring, explained in language they understand. Mixed in with this advice are celebrity interviews from Hollyoaks and Outnumbered and the cover star for the first issue is Olympic taewkwondo champion Jade Jones.
The Young Driver’s Guide goes on sale on 28th March 2013 in selected WH Smith High Street stores priced at £4.99.
