A first for LOOK, the magazine is offering readers three ways to shop – ‘Blip to buy’ from the print version, ‘Tap to buy’ from the digital version and via the websites online pop up shop. Each section of the magazine from catwalk, main fashion, celebrities wearing high street fashion to beauty; readers will be able to directly buy products from the pages of the magazine. Any page that has a Blippar ‘B’ logo will come to life and all the products on the page will be available to purchase via the Blippar app and will also feature behind the scenes videos of the fashion shoots.
Enabling consumers to ‘be a cover star’ by using Blippar technology; readers can download the free Blippar app and click on ‘be a cover star’ by hovering the app over the cover and taking a photo of themselves. The image generated will feature the reader’s picture along with the magazine’s masthead to create a cover that can then be shared via Facebook and Twitter. In addition, the readers can interact with the beauty and catwalk pages by using Blippar to see how to videos for nails and catwalk shows featuring the products in the magazine. Readers can also star in their own beauty shoot.
Ali Hall, LOOK editor says: “The LOOK team are incredibly excited about our first interactive shoppable issue. Combining traditional print with new technology, readers can shop, share and watch like never before via their smartphone or tablet. With greater engagement and shareable content, we are meeting the demands of the tech savvy shopper and we can’t wait to see the results!”
The interactive print issue of LOOK is also available on the iPad or iPhone version and is on sale now, priced at 99p.
