Visitors to the micro-channel will get insider reports of all the fashion action through Marie Claire’s up-to-the-minute updates from the shows and after-parties, including video footage and photo galleries from New York, London, Milan and Paris.
Marie Claire’s reporters will be blogging, sharing gossip, and rounding-up the must-have trends live from each of the fashion capitals using the stylish and compact Dell Inspiron Mini 10. In addition, visitors to the site can discover Marie Claire’s tips for the hottest places to stay, eat, see and be seen in each of the four cities.
Dell is taking advantage of the sponsorship to ignite interest in its fun, fashionable range of Inspiron and Studio colour laptops in a visual and creative way. As part of the deal, Dell will roadblock the micro-channel and will have a bespoke video player developed for the site, opening to look like a Dell Inspiron laptop screen.
Dell will also have branding on the Marie Claire Fashion Week widget, which the website is introducing for the first time, so that visitors can receive the latest fashion week updates direct to their desktop.
Richard Johnstone, publishing director of Marie Claire, says: “Marie Claire's Fashion Week coverage via marieclaire.co.uk is always incredibly popular. This season, through our collaboration with Dell and our developments on platforms such as iGoogle, our daily coverage of the catwalk shows and fashion parties will reach a bigger audience than ever before. This provides Dell with an exciting opportunity to showcase the new Inspiron and Studio colour laptops to huge numbers of upmarket style-savvy women.”
Marieclaire.co.uk editor Carla Bevan adds: “September is always an exciting and busy time for the Marie Claire team and this season we’ll be providing our readers with even more up-to-the-minute gossip and news from the four fashion capitals. With our new Fashion Week widget, they’ll also be able to access our updates from their Facebook or iGoogle pages, as well as via our daily newsletter.”
The partnership was brokered by Rebecca Duggan and Cheyne Hall at IPC Southbank Advertising, Matthew Finch at Dell, and the Dell team at MediaCom.
About Marie Claire
IPC Media says: “Marie Claire is a worldwide icon with editions in 35 countries. It epitomises style and substance, with fashion and beauty content that embraces everything from catwalk to high street, and feature content that reflects both the fun and more serious sides of its readers' personalities. Marie Claire is published in the UK in partnership with French publishing company Groupe Marie Claire. The UK edition was launched 1988 and has a circulation of 285,307 (January to June 2009).
In addition, marieclaire.co.uk has fast become the established daily news, fashion beauty and celebrity destination for the modern, thinking woman. Traffic is in excess of 5 million page impressions and just under 500,000 unique users. (Omniture July 2009)”
