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Marie Claire reveals first Multi-Cover Edition

Marie Claire, the premium fashion glossy, is publishing a multi-cover issue for the first time, and has secured support for the initiative from luxury goods group LVMH.

Each copy of the March fashion special will feature three covers from Marie Claire’s exclusive shoot with actress Megan Fox. The covers show her in a mix of poses and wearing three different seasonal looks. Marie Claire has secured support from LVMH group for the special cover unit, which features ads for its Dior, Louis Vuitton and Kenzo brands.

A first for UK Marie Claire, this innovation is part of the brand’s increased focus on fashion, which in the last year has seen the launch of Marie Claire Runway and enhanced fashion coverage in the main magazine.

Marie Claire publishing director Justine Southall says: “Marie Claire is all about delivering a gorgeous, surprising and engaging experience and this March issue with the addition of the multi-cover will give our readers just that.”

Marie Claire’s Megan Fox interview coincides with the launch of her new film, This is 40, and is the first interview she’s given to a women’s magazine since the birth of her baby.