Media Business Insight Limited (MBI) announced that it has welcomed BRAD Insight (BRAD) to its media portfolio.
MBI is a successful and growing media business that already owns Broadcast, Screen International and shots, the market leading brands for the film, television and advertising industries, says Top Right Group.
BRAD offers media owners, agencies and advertisers a range of planning and intelligence products to help find Clients and contacts.
MBI was separated out of EMAP to become a standalone media business in 2012.
“When MBI was founded we said we wanted to focus on growing our subscribers and building up our data products. BRAD is a world-class data product and I am delighted to welcome it back into its natural home,” said Conor Dignam, CEO MBI. “There is an enormous amount of crossover between BRAD and the existing MBI brands, particularly shots, and we are now able to offer a broad, rich product portfolio to our media clients.
MBI’s subscriber numbers are up on last year and, including BRAD, more than 50% of our revenue is repeat subscription business. We enter 2014 in great shape and we are well placed to launch new products and events to accelerate our growth plans.”
BRAD consists of ALF Business Development and BRAD Media Planning. ALF allows subscribers to browse advertisers, brands and agencies; search industry contacts, create mailing lists and manage email alerts. BRAD Media Planning is an all-encompassing online resource to help users research, plan and buy UK media more effectively.
Approx 25 people are expected to transfer and no job losses are expected at BRAD or on Broadcast, Screen International and shots as a result.
(Media Business Insight Limited is a standalone Top Right Group company, which is providing initial investment funds. MBI may seek to generate external MBO investment in the future.)
