The MEN already covers the town extensively and has picked up many new readers in print and online since the Oldham Evening Chronicle closed on August 31, say publishers Trinity Mirror.
As of yesterday, there will be several pages of Oldham news towards the front of the paper including a localised front page along with coverage of Oldham Athletic.
MEN Editor-in-Chief Rob Irvine said: "It was a sad day for the town when the Chronicle ceased publication after 163 years.
"But the town still retains a daily newspaper with the Manchester Evening News being a long-standing favourite.
"It is clear from the number of additional readers coming to us in recent days that there is strong desire for a daily mixture of local, regional and national news and sport.
"So, we are stepping up our daily coverage of the town and also making sure that Latics fans are well served.
"We have substantially increased our reporting presence in the town and contacting groups and organisations direct and through social media to tell them that the MEN is here for them."
The MEN newspaper sales team says it has seen a sharp take up in orders for six days a week home delivery of the MEN in Oldham.
The MEN website has seen an 8% lift in the number of news pages read online by people in Oldham since the start of September, says Trinity Mirror.
Links: Manchester Evening News
