MGN’s national titles The Daily Mirror, The Sunday Mirror and The People have a combined readership of over 8 million and have run highly successful advertising campaigns for household name products with excellent results. The racing publication, The Racing Post, is produced by MGN and is now also live on AdSEND.
Stephen Irving, Head of Ad Production, Mirror Group said: “MGN's philosophy has always been to combine quality editorial and advertising to produce some of the best known newspapers in Britain. Our advertisers are integral to our success to date so when Vio approached us with the new AdSEND system, it was immediately apparent that migrating over would help us improve that relationship further by increasing the functionality and choice in advertising delivery for our clients”.
MGN will still utilise Vio Certified Soft Proofing for all it’s high-end colour display advertising, but for all other advertising the inclusion of MGN titles to AdSEND enables advertisers to take advantage of the flat price £4 per send for ads of any size. For this, the sender is assured that the file will meet MGN’s print specifications.
Gavin Page (pictured), European Sales Director, Vio Worldwide: “The Mirror Group has been a Vio partner for more than 9 years and we have enjoyed a strong and productive relationship. As more and more advertisers and publishers are signing up and pushing to use the system, we are seeing evidence that many advertisers are taking advantage of the strong capabilities to fix size, ink, colour and other errors. As part of the submission process, this functionality is far quicker and cheaper than manually fixing.”
The full list of MGN titles now receiving advertising deliveries through AdSEND are The Daily Mirror, The Sunday Mirror, The People, The Racing Post, Raceform Update, Racing and Football Outlook, Take It Easy, The Weekend, We Love Telly, The Ticket, The Sunday Mirror Homes and Gardens and Celebs on Sundays.
About Vio Worldwide
Vio says: “Vio Worldwide provides solutions to streamline and brand digital supply chains. The tools to achieve this include: customer-facing service portals; automated advertising creation; digital asset management; automated, remote preflighting solutions; colour-managed soft proofing; standards based integration of business and operations systems, including insertion management and booking reconciliation; securely managed, tracked and automated online delivery; and innovative network design and outsourced 24/7 network management. Vio Worldwide leads the way in technology standards, participating in XML standards setting bodies for online and print media. It has offices in the U.S., U.K., France. In the US, the company does business as AdSEND, which specializes in the development of solutions that link workflow partners in innovative ways that allow them to not only exchange files, but also vital information about those files. Vio Worldwide is part of LMS Capital plc, a UK-based quoted company with over £250 million in assets.”
