Mirror World Footie Manager is The Mirror’s second social gaming venture after launching 3am Bingo last year and adds a further extension to Mirror.co.uk’s existing gaming portfolio which includes Mirror Bingo and Mirror Fantasy Football.
According to the Mirror, the game, designed in partnership with social gaming experts Macaw Games, is a fun online football manager game that brings real life football management to the virtual world. Wanna-be football managers can select, train and build their squad whilst competing against friends and other game players. Managers are responsible for every aspect of running a football club, from building up the club facilities, signing the best sponsorship deals and winning matches to guide their team up the leagues.
Jon Dey, Commercial Partnerships Manager at The Mirror said: “We are committed to producing and developing first class digital products and this social gaming opportunity acts as a fantastic way to engage and grow our audience. In addition, we have experienced great interest from commercial clients wanting to take advantage of the benefits of in-game advertising to increase purchase rates.”
Steve Gordon, Macaw Games Director said: “We are very proud to bring our first game to market with the Mirror’s audience of football fans. Our games are free to play mid-core sports sims with sponsorship opportunities woven into the storyline giving advertisers a great platform to reach social game players and we look forward to finding the new best football manager on the planet amongst the Mirror audience.”
