According to distributors COMAG: “Based on the ever-popular Hello Kitty character, At Home With Hello Kitty is a fully licensed extension of the brand, sure to appeal to both young girls and fans of the iconic cat.
Aimed at young girls aged 4-8 and their parents, At Home With Hello Kitty is a weekly collection of furniture and components, which they can use to decorate their own dolls’ house.
Every issue of At Home With Hello Kitty will carry a covermounted item with which to furnish one of six rooms, along with a 16-page early learning magazine, with lots of things to play and do, as well as homes from around the world.
Issue No.1 will be mounted on a backing board and carry a display cabinet for the dining room, a Hello Kitty branded crockery set to put in it and a DVD featuring assembly instructions for the special offer Hello Kitty Dolls’ House.
Both mounted on backing boards, issue No.2 will carry a bedroom dressing table along with a Hello Kitty doll, while No.3 will have a bed and Hello Kitty branded bed linen.
From issue No.4 onwards, At Home With Hello Kitty will be in A4 format, without a backing board, and will carry various items of furniture or decoration along with the magazine.
While the dolls' house itself will not be provided as part of the series, regular readers of At Home With Hello Kitty will be able to collect vouchers, which will enable them to purchase the dolls’ house at a greatly reduced rate.
Issue No.1 is on sale 13/02/13 at the introductory price of £0.99.
Issue No.2 will be on sale 27/02/12 priced £2.99.
Issue No.3 will be on sale 06/03/12 at the regular price of £5.99.
Sale or return to retail throughout the collection, At Home With Hello Kitty will be supported by a media campaign across TV, e-mail, print and online at launch.
