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New Scientist helps position Microsoft as thought leader

RBI's leading science and technology publication New Scientist has entered a major multimedia content partnership - Business from The Cloud Up - with The Economist and sponsor Microsoft.

The Business from the Cloud Up website has been conceived and built by New Scientist, with the commercial objective of positioning Microsoft as a thought leader and pioneer of evolving technologies in big data and cloud computing.

Through articles, videos and info graphics produced by all three partners, it offers insight into how data and cloud computing are going to transform business, science and society.

The campaign will be running until the end of June.