According to Newsquest: From July to December 2013 the number of daily average unique browsers was 731,495, representing annual growth of 40.6% (July - December 2012: 520,256).
Daily unique browsers is a key traffic measurement as it reflects the loyalty of the audience as well as its size, whereas other indicators like monthly unique browsers can be heavily influenced by one-off events.
Growth was seen from all device types but particularly from smartphones, a platform which Newsquest is increasingly focussing on in order to provide the best possible experience for users and advertisers.
Commenting on the figures Newsquest Digital Media MD, Mark Smith said: "The previous ABCe audit showed record traffic increases for our network and now that record has been overtaken with 40% growth in the 2nd half of 2013.
"I’m glad to report that 2014 has got off to an even stronger start and we are confident that strong growth will continue throughout the year. I think what this tells us is that local people trust our brands, like our websites and want our content".
