The client-agency jury, led by Zaid Al-Qassab, BT Group's chief brand and marketing officer, whittled down the entries to a shortlist of 39.
Zaid Al-Qassab said: “I have been really impressed by the calibre of entries for this year's Newsworks Planning Awards. In an increasingly complex media landscape, there's more pressure than ever for brands to understand how to use the strength of each channel to influence their audience. The shortlisted entries were able to demonstrate insight, an understanding of context, and creativity to deliver business impact. I look forward to congratulating the winners!”
Vanessa Clifford, CEO of Newsworks, added: “This year, the importance of advertising's context has come to the fore and our 2017 shortlist really demonstrates the original and innovative ways that planners can capitalise on newsbrands' trusted, quality and newsworthy environment. After much debate, our jury have selected a fantastic shortlist and very deserved winners.”
The winners will be announced at a party at the Century Club on Thursday 23 November 2017.
Shortlist:
BEST NEWSPAPER CAMPAIGN
Goodstuff – Yorkshire Tea
MEC – Nationwide
OMD – Channel 4, UEFA
OMD – easyJet
OMD – McDonald's
the7stars – Prostate Cancer UK
BEST NEWSBRAND CAMPAIGN
Goodstuff – Spotify
Manning Gottlieb OMD – Specsavers
OMD – San Miguel
Spark Foundry – Kronenbourg 1664
the7stars – Prostate Cancer UK
Zenith & Trinity Mirror – eOne
BEST TOPICAL CAMPAIGN
Bountiful Cow – No1 Rosemary Water
Manning Gottlieb OMD – Specsavers
Spark Foundry – Kronenbourg 1664
the7stars – Columbia Records
EFFECTIVENESS AWARD
MEC – Nationwide
MediaCom – DFS
MediaCom – The Open University
OMD – easyJet
OMD – NSPCC
Spark Foundry – Kronenbourg 1664
BEST USE OF INSIGHT
Goodstuff – Spotify
Goodstuff – Yorkshire Tea
Manning Gottlieb OMD – Sony
MEC – Thames21
MediaCom – The Open University
OMD – San Miguel
OMNIMEDIA AWARD
MEC – Nationwide
OMD – Channel 4, Humans 2
OMD – NSPCC
PHD – British Heart Foundation
PHD – Warner Bros.
BEST CONTENT PARTNERSHIP
Manning Gottlieb OMD – Sony
Maxus – BT
OMD – Heinz
OMD – NSPCC
OMD – San Miguel
the7stars – Prostate Cancer UK
Links / further reading: Newsworks 2017 Planning Awards
