A microsite, escapes.nuts.co.uk, will go live on 21st August and will specialise in providing fun and adrenaline-fuelled weekend packages and stag trips for young men wanting an expertly organised adventure, says IPC Media. The partnership is a first in each respective industry.
Packages on offer on the site include trips to a variety of the most popular UK and overseas party destinations. A special range of Nuts branded packages will also be launched including: dodge ball, casino entry, football tickets, boat parties, and VIP entry into the hottest night clubs.
James Thrower, publisher, Nuts says: “The Stag Company has expertly delivered a range of men’s weekends for the last 9 years and are therefore the perfect partner for this innovative extension of the Nuts brand. Our aim is to ensure that the Nuts brand is everywhere our audience is, we know they love to have new experiences and have fun with their mates so this is a great fit for the brand.”
Keith White, head of marketing,The Stag Company adds: “I am thrilled about the new joint venture with Nuts magazine! It makes sense to open these fun-filled men’s breaks up to the masses, and not just limit to those lucky enough to be getting married.”
