River will now be responsible for all content strategy and production for the health & wellness brand. This will encompass content for channels such as e-commerce, social media, mobile apps, magazines, and in-store screens.
Tim Lawrence, Holland & Barrett’s Head of CRM and Loyalty said: “We are delighted to be working with River. Throughout the pitch process they demonstrated a clear and comprehensive understanding of our business needs and how content could support our objectives. We are in the midst of a retail revolution and a partner who truly gets how content can work across different touch points is essential.”
Nicola Murphy, River’s CEO said: “We are strong believers in the power of fantastic content applied strategically. This win is testament to our teams thinking, rigour and creativity. We are keen to get started and demonstrate this value in tackling the challenges Holland & Barrett face.”
