Reporting into managing director, Fiona Dent, Tara (pictured) will join the Connect senior management team and will work closely with IPC Connect’s publishing directors and affiliate director to drive best practice and digital idea generation across the portfolio. Tara’s responsibility will span IPC Connect’s websites - including leading women’s lifestyle website Goodtoknow.co.uk - mobile, social media and digital editions.
Fiona Dent, managing director, IPC Connect says: “Tara will be a great asset to Connect. She has done an exceptional job driving IPC Media’s mobile and social presence and the Connect portfolio will benefit from her deep knowledge, drive and passion for creating innovative digital solutions across multiple digital platforms. I look forward to welcoming her to Connect.”
Tara joined IPC Media in 2006, rising quickly through the ranks of IPC Digital to the role of digital development director, reporting to Neil Robinson, IPC Media’s digital director. Tara was responsible for launching IPC Media’s mobile portfolio in 2010, now representing 30% of IPC’s total digital traffic, and is currently responsible for IPC Media's social media strategy and digital capital investment programme.
Tara adds: “I’m thrilled to be joining Connect at such an exciting time and look forward to working more closely with Fiona, the Connect senior management team and the brand teams to build on the many digital successes we’ve had over the past few years.”
Tara takes up her new role on 24th September.
