The virtual festival, which, say the publishers is the first of its kind in the UK and will run until Friday, will see some of the biggest car manufacturers in the world come together, including Kia, Vauxhall, Volvo, Alfa Romeo, Audi and Honda. Goodwood has also been announced as a key partner.
The Festival will offer visitors unique interactive webchats and webinars with key industry personnel, as well as online networking lounges, virtual exhibitor stands and online car show rooms.
The Festival will culminate with The Telegraph Motoring Awards, taking place this Friday, 3rd May at the London Film Museum. There are eight categories in total – including Car of the Year; an award based on based on the top 20 selling cars of last year. All awards are being voted for by Telegraph readers.
Erin Baker, Head of Motoring, TMG, said: "We're incredibly excited by this innovative approach to a motor show that you can access from anywhere. With the UK now the second largest market in Europe, there's never been a better time to launch an online motor show.”
Melanie Danks, Client Director, TMG, said: “The Festival of Motoring is yet another example of how we are continuously innovating and producing media firsts at The Telegraph. This will be an exciting week and we look forward to interacting and sharing it with our audience.”
