The online polo channel, Telegraph.co.uk/polo, will include unrivalled coverage of the polo season including live footage and match reports from the Six HPA tournaments sponsored by Jaeger-LeCoultre at Cowdray Park Polo Club and key matches throughout the season, such as the Queens Cup and Gold Cup and International matches, says the Telegraph.
The Channel will also host a regular blog and exclusive interviews with some of the world’s most renowned polo players. Editorial content will be led by Gareth A Davies and Rod Gilmour.
This new digital offering from The Telegraph will be complemented by reader competitions and sponsored in-paper features.
Nick Green, Sport Sponsorship Manager, TMG, said: “We are pleased to be partnering with Jaeger-LeCoultre, the reference in polo sponsorship worldwide, to bring yet another fantastic digital offering to our audience. The Telegraph’s sports team and the polo channel will have behind the scenes access to all activity throughout the polo season and we very much look forward to working with Jaeger-LeCoultre and continuing to support polo as a sport.”
Zahra Kassim-Lakha, Brand Director UK & Global Strategy, Jaeger-LeCoultre, said: “In addition to the excellence of its news services and its award-winning sports coverage, The Telegraph is one of the few global newspapers that has reported on the fascinating world of Polo for many decades. We are proud and excited that The Telegraph has chosen Jaeger-LeCoultre to launch its Polo site, with unprecedented coverage of the British season starting in May 2014 and continuing throughout the year.”
