The Telegraph becomes the official media partner of the Natwest Schools Cup, the major competition in English schools rugby featuring over 1000 schools. The Telegraph continues as Official Newspaper partner and copies will be available in corporate areas of the stadium on match day. TMG also becomes an official Digital News Channel to England Rugby.
With an unrivalled editorial team lead by Mick Cleary and including former England stars Will Greenwood, Brian Moore and Austin Healey, the deal cements The Telegraph’s position in rugby and demonstrates TMG’s continued investment in to the sport, says The Telegraph.
The deal will include event opportunities with England coaches and players for loyal subscribers who will also benefit from events and discounted products, including tickets.
Keith Perry, Managing Director, Sport, TMG, said: “This partnership goes through to 2016 and falls at an extremely exciting time for the game. We look forward to strengthening our relationship with the RFU and their partners. We have a massive number of rugby followers amongst our customer base and we are working with brands to develop innovative ways of engaging this core audience.”
Sophie Goldschmidt, RFU Chief Commercial Officer said: “We’re extremely pleased to secure this extension of our partnership with Telegraph Media Group to include the NatWest Schools Cup and annual fundraising support for a community rugby initiative. Both will continue to strengthen the Telegraph’s commitment to rugby beyond the Rugby World Cup and we look forward to continuing our relationship over the next three years.”
