The Telegraph iPad edition, now live, includes an Augmented Reality advertisement to support the Virgin Atlantic January sale. This is the first time a UK newsbrand has incorporated the Blippar technology into an iPad advertisement, say the publishers.
The creative, which promotes the airline’s discounted fares to global locations, invites The Telegraph’s audience to use Augmented Reality, by holding the Blippar app on a secondary device over the iPad advertisement, to discover the best priced flights available to their chosen destination.
The Augmented Reality function also allows users to find out local weather, time and cabin crew tips, based on their selected route.
Mark Challinor, Director of Mobile Platforms, TMG said, “We have constantly been innovating in the digital and mobile arena here at The Telegraph, working with the best service providers and providing innovative solutions to our forward-looking clients and agencies.
“This is a prime example, with one of our leading advertisers capturing this Augmented Reality technology, within a Telegraph-created advertisement, adding value for our readers.”
