According to Bauer Media: Analysis of Nectar Card data in Sainsbury's showed a very close similarity in customer profiles for Yours and Yours Puzzles, further research also shows Yours readers go on an average of 4-5 holidays per year and puzzle magazine sales peak during traditional holiday periods, so the magazine is set to be extremely successful.
The mixed content puzzles subcategory, of which Yours Puzzles is an example, is worth £16.4 million in annual RSV. H Bauer already publishes 2 of the top 5 mixed content titles, and Yours Puzzles adds a new target readership into this subcategory. The puzzles market overall is worth in excess of £50 million in annual RSV in the UK.
Comments from readers of the two test issues last year are very positive, one person said:
“Love it! I think because it's aimed at over 50s it's better for me.”
Another said:
“Really enjoyed first issue – hope there's more to come.”
Publisher Karla Sloggett is also very excited about the new venture commenting: "Puzzles are a core part of the Yours proposition and one of our most popular sections, so it’s exciting to see it come to life as a monthly magazine. By using H Bauer’s expertise in the puzzles market and the strength of the Yours brand, we hope to appeal to the core Yours reader and tap into the popular puzzles magazine market".
