The decision to close the brand was made following a recent business review across the Hearst Magazines UKportfolio. The review was undertaken to ensure Hearst Magazines UK operates more efficiently and effectively as it re-shapes itself for the future.
Anna Jones, COO for Hearst Magazines UK says: “Closing a magazine is never an easy decision, but we have made this move because we believe it is the best way to ensure Hearst Magazines UK remains robust and adaptable for the future and more responsive to changing consumer and advertiser needs. We are taking this decisive action now so that we have time to put resources into those areas that will really make the difference in the coming year.”
Zest has earned a loyal following in its market, and the hard-working teams behind the brand led by Editor Mandie Gower and Publisher Nadia Dawson, have shown outstanding dedication and loyalty to the title, says Hearst.
Hearst Magazines UK will endeavour to find new roles within its portfolio for those staff impacted by the closure of Zest.
The company will now concentrate on the growth of its other titles within the health and fitness sector - Women’s Health, Men’s Health, Runner’s World, Triathlete’s World, NetDoctor and Cosmo Body.
