TikTok presents publishers with a great opportunity to build brand awareness. HELLO! was quick to join and the platform has helped introduce millions of new people to the brand, as well as transforming the publisher’s approach to video production.
Cosmopolitan has seen considerable growth in its social audience over the last few years. How did they do it?
GumGum last week announced a partnership with social network Tumblr to introduce GumGum’s contextual targeting capabilities across the platform.
Jungle Creations has hired Matt Weston as head of its new tech-focused media brand Futur3ology.
Twitter has confirmed that it is working on an edit button that would allow users to change tweets after they have been posted.
Facebook has rolled out its Facebook News service in France after agreeing deals with more than 100 media partners, including Le Figaro, Le Journal du Dimanche and Les Echos.
Meta has increased its backing for the UK Community News Project from £4.5m to £6m, with 14 more publishers, including DC Thomson and Tindle Newspapers, joining the scheme.
Venturing into the comments section can be a pretty gruesome experience. It can also be enlightening, educational and entertaining. What can publishers do to raise the level of online debate?
We pay one more visit to last November’s PPA Independent Publisher Conference to listen to Juan Señor’s excellent keynote.
Following the success of 2021's Vogue Visionaries masterclass series, British Vogue and YouTube have announced a new series for 2022.
Meta announced Instagram users are to be offered 3D avatars and which will also be rolled out on Facebook and Messenger.
Twitter has filed a lawsuit over a new German law which obliges social media groups to block or delete criminal content quickly, and report particularly serious criminal offences to the police.
The Association of National Advertisers in the US has urged the Federal Trade Commission to resist calls to ban online behavioural targeting, arguing data-driven advertising benefits consumers as well as advertisers.
Governments around the world made 43,387 legal demands for the removal of content from a record 196,878 Twitter accounts between January and June, according to Twitter's latest transparency report.
Twitter is reportedly working on a feature akin to Instagram’s Close Friends which enables users to share tweets with groups of up to 150 people.
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