News
dmg media appoints Tony Manfred
dmg media has announced the appointment of Tony Manfred as global head of video.
Video
Content Production & User Experience
Introduction
Welcome to our latest special feature, this time looking at all aspects of content production and UX. All of the insights and opinions come from leading suppliers to the publishing sector and from senior executives at UK publishing companies.
INTERVIEW
British Vogue – reaching new audiences via video
Video gives publishers the opportunity to tell their story in different ways and extend their reach. Ciar Byrne talks to British Vogue’s Minnie Carver about their strategy and their different approaches to YouTube and TikTok.
FEATURE
How publishers can deliver better ROAS and sustainability with adaptive streaming
The way video ads are delivered has a significant impact on both performance and the environment. According to Thomas Houge, CCO at SeenThis, adaptive streaming is the future.
News
FT releases new film
Capture, an FT Film starring Jodie Whittaker, Paul Ready and Shaniqua Okwok, explores children’s safety online.
News
Nemorin appoints Sachini Imbuldeniya
Argonon branded content label Nemorin has announced the appointment of Sachini Imbuldeniya as executive creative director.
News
Ozone launches pre-roll video capability
Ozone has announced the launch of its pre-roll video capability with a debut campaign from the integrated creative, marketing and advertising agency, AKA.
News
Time Out partners with FREE NOW
Time Out has announced a partnership with FREE NOW on a bespoke, branded video series that will span all its digital channels.
News
BikeRadar and Mountain Biking UK expands video team
Our Media – publisher of BikeRadar, MBUK and Cycling Plus – has announced plans for the expansion of its BikeRadar video channel with a number of newly created roles.
News
VeraViews announces integration
VeraViews has announced that it has delivered a third-party developed ad-support plugin for the Brightcove Web Player.
News
VeraViews announces inclusion on IAB GVL
Verasity, an adtech company that prevents invalid traffic across digital video advertising, has announced inclusion of its VeraViews ad stack in the IAB’s Global Vendor List (GVL).
News
GumGum and JW Player announce partnership
Their partnership aims to integrate viewability and contextual capabilities to offer clients the opportunity to enhance scale, reach and campaign performance.
News
Newsquest launches true crime series
Newsquest has launched a new multimedia True Crime series across its network of online news brands.
News
The Courier releases first ever investigative documentary
The Courier’s investigations team this week releases documentary ‘A Short Walk Home: The Disappearance of Allan Bryant Jnr’.
News
GumGum and Invincible announce partnership on new CTV ad integration
GumGum, a contextual-first global digital advertising platform, announced a partnership with OTT streaming service provider Invincible Entertainment.
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