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VeraViews announces inclusion on IAB GVL

Verasity, an adtech company that prevents invalid traffic across digital video advertising, has announced inclusion of its VeraViews ad stack in the IAB’s Global Vendor List (GVL).

VeraViews announces inclusion on IAB GVL
R J Mark: “Our inclusion on the IAB’s trusted GVL is an enormous step forward for how we connect with enterprise clients and prove that we’re committed to increasing transparency and professional standards within the advertising industry.” Photograph: Rodion Kutsaev on Unsplash.

VeraViews is an ad stack and advertising ecosystem powered by distributed ledger technology (DLT) and built around Verasity's patented 'Proof of View' (PoV) fraud identification module, that enables publishers to transparently monetise their video content. Verasity leverages the transparent and immutable nature of DLT to give all advertising stakeholders access to tamperproof campaign data, says the company.

The IAB is a global advertising business organisation that develops industry standards, conducts research, and provides legal support for the online advertising industry. With over 1,200 members in the UK alone, the IAB champions a sustainable future for digital advertising.

The IAB GVL consists of technology vendors that have signed their adtech solutions onto the ‘Transparency and Consent Framework’ and been approved by the IAB. The GVL is maintained by the IAB’s experts and updated weekly.

R J Mark, founder at Verasity, says: “Our inclusion on the IAB’s trusted Global Vendor List is an enormous step forward for how we connect with enterprise clients and prove that we’re committed to increasing transparency and professional standards within the advertising industry. Together with our integration at the ad stack level with Brightcove, and our work with upcoming partners, putting Verasity on the IAB Global Vendor List signals that we are ready and able to take our VeraViews ad stack to market.”