InPublishing Podcasts

The InPublishing Podcast is published fortnightly, on Wednesday mornings, throughout the year. You can subscribe via your preferred podcast app, or listen to the episodes below.

Season 3

Episode 33: Marcus Fairs

James Evelegh talks to Marcus Fairs, founder and editor-in-chief of architecture and design magazine Dezeen about: • how getting fired led to launching Dezeen • his global aspirations and $20 initial investment • how Kanye West gave him his first big break • why it's important to have a moral compass • why journalism is undervalued but is something worth standing up for • how they coped with Covid when their business model was collapsing all around them • why he had to mend fences with the Italians • why a design-led website has kept essentially the same design for the last 14 years • why, despite predictions, advertising is still their biggest revenue stream • their MVP approach to NPD • why new owners JP/Politikens are such a good fit • what the future holds for Dezeen • and much more…

Thank you to AdvantageCS for sponsoring this podcast. AdvantageCS is a specialist provider of subscription and membership management software.

Episode 32: Emma Callaghan

James Evelegh talks to Emma Callaghan, sales & invention director at Reach Solutions, about: • how the "digital ecosystem has changed everything for publishers" although brand loyalty to newspaper brands still exists • Reach's strategy of increasing engagement with, and understanding of, their audience through their successful registration programme • why the close working relationship between editorial and commercial teams is a central part of their pitch to advertising partners • how the Team Nation initiative showed what can be achieved when rival newspapers work together • how their new Mantis brand safety tool is unlocking previously blocked content on their sites • how they've simplified their extensive and complicated portfolio of 9 national newspapers, 110 regional newspapers and 70 online brands into easy-to-understand packages for advertisers • why the industry must commit itself to real change when it comes to diversity and inclusion and not fall back on tick box exercises • how Reach's customer value strategy has provided an energising focus across the entire business • why print is still important, whilst acknowledging that, for younger readers, the route into Reach's brands will be via digital • why she's so keen to get back into the office • and much more... (This interview was recorded on 4th March.)

Thank you to AdvantageCS for sponsoring this podcast. AdvantageCS is a specialist provider of subscription and membership management software.

Episode 31: Loma-Ann Marks

James Evelegh talks to Loma-Ann Marks, editor-in-chief at interiors magazine Reclaim, about why the recycling and repurposing that is at the heart of her magazine is now in vogue, how Instagram has been central to her community building efforts and why she makes a point of responding to every comment, why “finding your voice” is the secret to successful magazine publishing, why she always likes to put a window on her front covers, how the tone of coverlines has evolved since lockdown started, why BLM has prompted her to take a more proactive approach to diversity and the positive impact this has had on the magazine, why micro-managing talent is counter-productive, and why, certainly for aesthetically-led subjects like interiors and fashion, print is here to stay (even though she’s got loads of digital plans), and much more… (This interview was recorded on 25th February.)

Thank you to AdvantageCS for sponsoring this podcast. AdvantageCS is a specialist provider of subscription and membership management software.

Episode 30: Ivor Eisenstadt

James Evelegh talks to Ivor Eisenstadt, managing director of healthcare publisher MGP, about why 2020, despite being a “horrific” year in so many ways, was a year of great progress for many publishers, how a successful brother tempted him to switch from a career in pharmaceuticals to one in publishing, the benefits of having a business partner (in his case, his wife Rosie) with complementary skill sets, how MGP managed to convert a free event into a paid-for one, his top tips for putting on virtual events and why they are here to stay, the plusses and minuses for his business of having everyone working from home, why he puts great store on a “no-blame” company culture, why there’s such a huge opportunity for B2B in publishing trustworthy and insightful content, the imperative of employing bright, committed and adaptable people, the identify of his favourite all-time Spurs player, and much more… (This interview was recorded on 18th February.)

Thank you to AdvantageCS for sponsoring this podcast. AdvantageCS is a specialist provider of subscription and membership management software.

Episode 29: Esther Newman

Ciar Byrne talks to Esther Newman, editor of Women's Running, about why editing Women’s Running is a “massive responsibility and a huge privilege”, why ‘production’ is a great starting place for editors, why achieving publishing success is much harder for women, why her title is all about kindness and support and not losing five pounds (“we’re not telling women that they look wrong”), her views on the “poisonous messaging” women are often exposed to and why her aim is to “make sure every woman feels great”, why improving inclusion and diversity is so important (“you don’t need to be a particular type of woman to run”), why the print magazine is the bedrock, but web and social is where the excitement is, how Covid has proved a “tough but good learning curve”, how the Women’s Running’s podcast series (“my little baby”) came about and much more… (This interview was recorded on 15th December.)

Thank you to AdvantageCS for sponsoring this podcast. AdvantageCS is a specialist provider of subscription and membership management software.

Episode 28: Mark Sennett

Ciar Byrne talks to Mark Sennett, CEO of Western Business Media, about the rollercoaster ride of completing an MBO a few months before Covid struck, their “phenomenal” first year (not one argument with his new business partners), how they’ve survived Covid (strict cost control, cutting “frivolous activities” and innovating), the importance of getting staff buy-in and achieving a shared sense of ownership, why B2B matters (“what we write about makes a difference”), why the ad-funded controlled circulation model still has legs (as long as you’re ABC audited), and his growth plans for the future (more CPD, jobs boards, digital conferences, and, acquisitions) and more… (This interview was recorded on 10th December.)

Thank you to AdvantageCS for sponsoring this podcast. AdvantageCS is a specialist provider of subscription and membership management software.

Episode 27: Owen Meredith

Ciar Byrne talks to Owen Meredith, CEO of the PPA, about the changing nature of magazine publishing and why it’s such an exciting sector, the role and future of the PPA, the impact of Covid, the long running but ultimately successful VAT battle, the secrets of successful lobbying, the challenge posed by the big tech platforms, what government can do to help the events sector during the pandemic and much more. (This interview was recorded on 24th November.)

Thank you to AdvantageCS for sponsoring this podcast. AdvantageCS is a specialist provider of subscription and membership management software.

Episode 26: Luke Nicholls

Ciar Byrne talks to Luke Nicholls, edie content director at B2B publisher Faversham House, about the invaluable digital marketing lessons picked up in his carpool, the importance of creating the right team culture based on honest and open two way feedback, why publishers need to bridge the gaps between content, sales, marketing and events, how the ‘mission possible’ initiative re-energised the edie brand, the benefits of a membership model and much more. (This interview was recorded on 13th November.)

Thank you to AdvantageCS for sponsoring this podcast. AdvantageCS is a specialist provider of subscription and membership management software.

Season 2

Episode 25: Dominic Carter

Ciar Byrne talks to Dominic Carter, group chief commercial officer at News UK, about the “story telling business” we’re all in and how the future is based on driving innovation and encouraging collaboration. Dominic describes how this year has been the toughest ever as advertising virtually disappeared for two months, but that his message to advertisers is, “being absent from the market will hold back your growth when the pandemic is over”. By focusing on audience reach, the newspaper sector has a positive growth story to tell. Driving better engagement with, and understanding of, consumers, establishing full funnel attribution metrics and making advertising easier to buy, will all enable newspapers to compete effectively for a greater share of the advertiser wallet. The newspaper sector has changed hugely in the thirty years he’s worked in it, Dominic tells Ciar, but it remains an incredibly exciting place to work. (This interview was recorded on 17th November.)

Thank you to Acorn Web Offset for sponsoring this episode. Acorn is a specialist A5 and A4 magazine printer.

Episode 24: Paul McNamee

Ciar Byrne talks to Paul McNamee, editor of The Big Issue, about his early career “going where the work was”, why the triumvirate of editor, deputy editor and art director is so central to a magazine’s success, how he works to make the title “challenging and provocative” but not a “pity purchase”, his 20 ft rule for assessing front covers, some of the great guest editors he’s had (Armando Iannucci, Floella Benjamin and Mark Millar), the buzz he got coordinating Mark Hamill (aka Luke Skywalker) interviewing The Kinks' Ray and Dave Davies, the existential threat Covid posed to their street-sale model and what they did about it, and how “driving around Glasgow in the rain, listening to The Blue Nile is one of life’s rich pleasures” and much more…

Thank you to Acorn Web Offset for sponsoring this episode. Acorn is a specialist A5 and A4 magazine printer.