InPublishing Podcasts

The InPublishing Podcast is published weekly, on Wednesday mornings, throughout the year, except during August and the Christmas and Easter fortnights. You can subscribe via your preferred podcast app, or listen to the episodes below.

Season 3

Episode 29: Esther Newman

Ciar Byrne talks to Esther Newman, editor of Women's Running, about why editing Women’s Running is a “massive responsibility and a huge privilege”, why ‘production’ is a great starting place for editors, why achieving publishing success is much harder for women, why her title is all about kindness and support and not losing five pounds (“we’re not telling women that they look wrong”), her views on the “poisonous messaging” women are often exposed to and why her aim is to “make sure every woman feels great”, why improving inclusion and diversity is so important (“you don’t need to be a particular type of woman to run”), why the print magazine is the bedrock, but web and social is where the excitement is, how Covid has proved a “tough but good learning curve”, how the Women’s Running’s podcast series (“my little baby”) came about and much more… (This interview was recorded on 15th December.)

Thank you to AdvantageCS for sponsoring this podcast. AdvantageCS is a specialist provider of subscription and membership management software.

Episode 28: Mark Sennett

Ciar Byrne talks to Mark Sennett, CEO of Western Business Media, about the rollercoaster ride of completing an MBO a few months before Covid struck, their “phenomenal” first year (not one argument with his new business partners), how they’ve survived Covid (strict cost control, cutting “frivolous activities” and innovating), the importance of getting staff buy-in and achieving a shared sense of ownership, why B2B matters (“what we write about makes a difference”), why the ad-funded controlled circulation model still has legs (as long as you’re ABC audited), and his growth plans for the future (more CPD, jobs boards, digital conferences, and, acquisitions) and more… (This interview was recorded on 10th December.)

Thank you to AdvantageCS for sponsoring this podcast. AdvantageCS is a specialist provider of subscription and membership management software.

Episode 27: Owen Meredith

Ciar Byrne talks to Owen Meredith, CEO of the PPA, about the changing nature of magazine publishing and why it’s such an exciting sector, the role and future of the PPA, the impact of Covid, the long running but ultimately successful VAT battle, the secrets of successful lobbying, the challenge posed by the big tech platforms, what government can do to help the events sector during the pandemic and much more. (This interview was recorded on 24th November.)

Thank you to AdvantageCS for sponsoring this podcast. AdvantageCS is a specialist provider of subscription and membership management software.

Episode 26: Luke Nicholls

Ciar Byrne talks to Luke Nicholls, edie content director at B2B publisher Faversham House, about the invaluable digital marketing lessons picked up in his carpool, the importance of creating the right team culture based on honest and open two way feedback, why publishers need to bridge the gaps between content, sales, marketing and events, how the ‘mission possible’ initiative re-energised the edie brand, the benefits of a membership model and much more. (This interview was recorded on 13th November.)

Thank you to AdvantageCS for sponsoring this podcast. AdvantageCS is a specialist provider of subscription and membership management software.

Season 2

Episode 25: Dominic Carter

Ciar Byrne talks to Dominic Carter, group chief commercial officer at News UK, about the “story telling business” we’re all in and how the future is based on driving innovation and encouraging collaboration. Dominic describes how this year has been the toughest ever as advertising virtually disappeared for two months, but that his message to advertisers is, “being absent from the market will hold back your growth when the pandemic is over”. By focusing on audience reach, the newspaper sector has a positive growth story to tell. Driving better engagement with, and understanding of, consumers, establishing full funnel attribution metrics and making advertising easier to buy, will all enable newspapers to compete effectively for a greater share of the advertiser wallet. The newspaper sector has changed hugely in the thirty years he’s worked in it, Dominic tells Ciar, but it remains an incredibly exciting place to work. (This interview was recorded on 17th November.)

Thank you to Acorn Web Offset for sponsoring this episode. Acorn is a specialist A5 and A4 magazine printer.

Episode 24: Paul McNamee

Ciar Byrne talks to Paul McNamee, editor of The Big Issue, about his early career “going where the work was”, why the triumvirate of editor, deputy editor and art director is so central to a magazine’s success, how he works to make the title “challenging and provocative” but not a “pity purchase”, his 20 ft rule for assessing front covers, some of the great guest editors he’s had (Armando Iannucci, Floella Benjamin and Mark Millar), the buzz he got coordinating Mark Hamill (aka Luke Skywalker) interviewing The Kinks' Ray and Dave Davies, the existential threat Covid posed to their street-sale model and what they did about it, and how “driving around Glasgow in the rain, listening to The Blue Nile is one of life’s rich pleasures” and much more…

Thank you to Acorn Web Offset for sponsoring this episode. Acorn is a specialist A5 and A4 magazine printer.

Episode 23: Duncan Tickell

Ciar Byrne talks to Duncan Tickell, chief revenue officer of Immediate Media, about why he rejoined the company after a short stint away, about Immediate’s success in diversifying its business and creating a vibrant culture, his strategies for growing direct to consumer revenues and developing other non-circulation revenue streams like affiliate and, in particular, webinars (sourdough anyone?). Duncan tells us how investment in programmatic capabilities and first party data has led to greatly increased ad yields and how ad-blockers are not the existential threat we once feared. And, he welcomes the fact that the publishing sector is now back on the front foot and showing much greater confidence, after the doom and gloom of recent years. It no longer feels like a declining sector, he tells Ciar.

Thank you to Acorn Web Offset for sponsoring this episode. Acorn is a specialist A5 and A4 magazine printer.

Episode 22: Hero Brown

Ciar Byrne talks to Hero Brown, founder and editor-in-chief of Muddy Stilettos, the “lifestyle platform for affluent, fun-loving women outside London”, about what prompted her to launch the site, why it tries to be “humorous and a little bit naughty” but also a “happy, positive and feel good space”. They also talk about how Muddy Stilettos, which focuses on things to do and places to see, has coped with Covid and why Hero thinks that the pandemic “might just be the making of us”. And for anyone thinking of launching their own digital business… she says that it is “utterly relentless” but that she “absolutely loves it”.

Thank you to Acorn Web Offset for sponsoring this episode. Acorn is a specialist A5 and A4 magazine printer.

Episode 21: Christopher Phin

Ciar Byrne talks to Christopher Phin, head of podcasts at DC Thomson, about how this “incredibly intimate medium” allows publishers to “hyperserve” their community and why podcasts are brilliant for brand building and delivering highly engaged audiences. Chris gives us four main strategic reasons why publishers should get into podcasting along with practical advice on launching podcasts and keeping them going. He also tells us which five podcasts he’s particularly enjoying at the moment and what’s so good about them.

Thank you to Acorn Web Offset for sponsoring this episode. Acorn is a specialist A5 and A4 magazine printer.

Episode 20: Peter Johns

Ciar Byrne talks to Peter Johns, MD of WW Magazines (publishers of Waterways World and SelfBuild & Design), about how his training as an economist has underpinned his approach to publishing and his mantra of “test continually and measure everything”, the gradual circulation shift from newstrade to subs for his titles, the thinking behind their recent website relaunch, how Covid has turned revenue trends upside down and how, certainly in the specialist market, content will always be king.

Thank you to Acorn Web Offset for sponsoring this episode. Acorn is a specialist A5 and A4 magazine printer.