When selling through the newsstand, publishers must consider the needs and priorities of two distinct groups – the consumer and the retail buyer. Marketforce’s Rachel Bohanna has some advice on how to approach both…
Spread the Word Media has announced the launch of its new dedicated marketing division Spread the Word Digital.
GumGum says its Mindset Index allows brands to identify the contextual categories securing the highest levels of attention to drive outcomes and stay in sync with customers’ mindsets.
At the recent PPA Independent Publisher Conference, Matt Kelly interviewed Katie Vanneck-Smith. James Evelegh was in the audience and came away with a 10-point plan.
September/October 2023 issue now available
The latest issue of InPublishing magazine has just been published.