Having a crystal clear view of who your audience are, what they want and what they need, and then being prepared to champion causes on their behalf, is at the heart of Hattie Brett’s approach to editing, as the Grazia editor tells Ciar Byrne.
Effective data management, software design and automation depend on understanding where you add greatest value, then optimising each step along the way, writes Meg Carter.
Many successful B2B publishers started life as two-person bands: someone to write, someone to sell. But, for success in today’s digital world, new publishers quickly need to add technical skillsets to their armoury or risk being left behind.
Ecommerce – the future of media or a dangerous distraction? Get it right and it can transform your company’s financials. Get it wrong, writes Jim Bilton, and it can destroy your business. And there are plenty of examples of both.