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InPublishing Guides

E-commerce Special

InPublishing

23/02/2026

In this special, e-commerce experts – both publisher and supplier – share their thoughts on best practice and successful strategies.

AI Special

InPublishing

02/12/2025

This is InPublishing’s third AI special! This time, leading suppliers and publishers answer the all-important question, ‘how?’.

A Celebration of Print

InPublishing

29/08/2025

In this report, leading publishers and suppliers give their insights and top tops on how to execute profitable print publishing strategies.

Content Creation Special

InPublishing

15/07/2025

In this special, editorial experts – both publisher and supplier – give us strategy insights and best practice tips for efficient content creation.

Subscriber Acquisition Special

InPublishing

11/07/2025

In this in-depth special feature, subs experts, both suppliers and publishers, give their insights into how publishers can improve their acquisition strategies.

AI Special - Deep Dive

InPublishing

14/02/2025

This report is an in-depth special feature on artificial intelligence, which drills down into what publishers have learned so far and which use-cases are delivering the most success.

Events Special

InPublishing

16/12/2024

For many publishers, not having a suite of events for their publishing brands is inconceivable. This report contains eight articles, written by publishers and suppliers, about what constitutes best practice when putting on events.

AI Special

InPublishing

31/07/2024

AI is transforming the publishing industry. This report contains thirteen articles, written by publishers and suppliers, about how publishers are using AI now and how they might use it in the future.

Subscriber Acquisition

James Evelegh

08/12/2023

An in-depth look at all aspects of subscriber acquisition. Sections include ‘the big picture’, ‘key stages’, ‘present & future’ and ‘suppliers spotlight’. Compiled by James Evelegh, all of the insights and opinions come from leading suppliers to the publishing sector and from senior subs specialists at UK publishing companies.

Content Production & User Experience

James Evelegh

04/08/2023

An in-depth look at all aspects of content production and UX. Sections include, ‘introduction’, ‘production’, ‘user experience (UX)’, ‘top tips’ and ‘suppliers spotlight’. Compiled by James Evelegh, all of the insights and opinions come from leading suppliers to the publishing sector and from senior production and UX specialists at UK publishing companies.

Subscriber Retention

James Evelegh

13/01/2023

An in-depth look at all aspects of subscriber retention. Sections include ‘key stages’, ‘key performance areas’, ‘organisational structure’, ‘in a nutshell’ and ‘suppliers spotlight’. Compiled by James Evelegh, all of the insights and opinions come from leading suppliers to the publishing sector and from senior subs specialists at UK publishing companies.

InPublishing Guide to Retention Strategies for Publishers

Julian Thorne

12/06/2019

Expert guide looking at the recurring revenue model. Gives key dos & don’ts and best practice guidance for every stage of the retention process to help you build a sustainable, profitable subscriptions business.

InPublishing Guide to Paid Content Strategies

Peter Houston

21/06/2018

This deeply-researched industry-leading guide looks in detail at the paid-content opportunity, its pros and cons, paywall strategies, types of paid-content, free-to-paid conversions, and key dos and don’ts.