Guidelines for Supplier Press Releases

We consider the following to be good examples of ‘newsworthy’ stories from suppliers:

  • new contract wins
  • launch of new services (including major new software releases)
  • senior personnel appointments
  • significant new investment
  • major expansion of operations
  • major name and / or branding changes
  • major pieces of market research (where the research is of sufficient scope and scale to offer significant and extensive new insight into mainstream publishing strategy)

What you should send to news@inpublishing.co.uk:

  • text
  • accompanying image (The image dimensions are 716 x 402 px, although we can crop and resize at our end. The image should be non-promotional and not contain any text.)

How it should be presented:

  • headline
  • introduction (approx 50 words)
  • main text (recommend not more than 500 words)
  • we recommend keeping the text as objective and factual as possible and keeping ‘marketing-speak’ to a minimum. We will edit out anything we see as ‘puff’. The one exception is quotations; where someone is being directly quoted, then we will not edit the quotation.