Below are statements from: Gurgle magazine, How it Works magazine, Redan Publishing and Saga Magazine.
Gurgle magazine
Gurgle magazine recorded an ABC of 31,969 representing a 40% year on year increase, and outperformed the entire Parenting sector by 42%!!. In comparison, all other Parenting magazines posted significant year on year ABC decreases:
Mother & Baby -14%
Prima Baby -19%
Pregnancy & Birth -38%
Practical Parenting -6%
Mark Kenton, Marketing Manager, said: “Our impressive ABC performance is a testament to the hard work and dedication shown by the team since the launch over a year ago. What is truly impressive is that we are already the second top selling parenting magazine on the market, with Mother & Baby selling just a handful more copies on the newsstand than us, we are in great position to take the top spot from Mother and Baby.
Scarlett Brady, Editor, commented’ Gurgle is the magazine that mums have told us they want. It delivers everything they need to know about caring for their babies and toddlers, while inspiring them to have fun, feel fab and look fit in the process. The team are absolutely delighted with our ABC performance and reflects that Gurgle offers something different from other parenting magazines on the market.”
How it Works magazine
Worldwide multimedia content producer Imagine Publishing today announced that the digital edition of How It Works achieved a Jan-June 2012 digital ABC of 9,185, placing it in the top 5 UK digital consumer magazines.
Through its chart-topping performance on Apple Newsstand and Zinio, How It Works surpassed other world-leading brands such as BBC Focus, BBC History Magazine, Wired and Stuff.
“We love How It Works. You can see why,” said Aaron Asadi, Head of Publishing. “This latest success might surprise some, but it proves what we already knew, that we have created a truly next-gen multimedia brand that has the power and quality to engage audiences across platforms and across the world. It’s a demonstration of everything Imagine is about, and we couldn’t be more proud.”
Editor Helen Laidlaw added: “The launch of Apple Newsstand in particular has introduced a brand-new audience to the wonder of How It Works. But ultimately it’s just about people enjoying top content and we’re delighted to be able to reach such a huge number in so many exciting ways.”
How It Works was launched on the Apple App Store in 2010, and since last October – with the introduction of Apple Newsstand – the knowledge/science magazine has enjoyed enormous success in the charts. Within five days of appearing on Newsstand the How It Works app received over half a million downloads. In March 2012, How It Works was made available on Zinio.
The How It Works print edition has also continued to captivate both the magazine’s loyal audience and newcomers alike, with an extraordinary print circulation of 34,089 announced today.
Redan Publishing
Award winning children’s magazine publisher Redan Publishing Ltd is topping the ABC charts for the 5th consecutive year!
Not only have Redan’s flagship titles maintained their previous top spots, they have seen a huge boost in sales resulting in their continued dominance at the top of the pre-school charts with their well respected Fun To Learn range. Number 1 in the chart is FTL Peppa Pig, flying high after its success at the LIMA Awards in Las Vegas, with an average sale of 83,118 copies, an increase of 10% year on year, followed closely by FTL Friends, in 2nd place, with an average sale of 80,123 copies, an increase of 11% year on year.
Robert Sutherland, Managing Director said; “We are delighted to not only be at the top of the pre-school ABC charts again, but also to be able to report such a healthy increase in sales at a time when magazine sales on the whole are down. We believe that this is down to offering the best value for money, coupled with our top-class editorial and design, and selection of characters, giving readers and their parents exactly what they demand in this highly competitive market.”
The Redan team is also delighted to report that the best selling girls’ magazine, Sparkle World has once again topped the ABC Primary Girls chart with an average sale of 78,816 copies a huge increase of 21% year on year. There is no other magazine like Sparkle World, with its sparkly front cover, mix of the hottest and cutest characters, free gifts and biggest number of pages per issue.
Saga Magazine
Saga Magazine has retained its title as the UK’s bestselling subscription monthly – for the fifth year running, with a total circulation of 632,217 (ABC figures for Jan-June 12).
The latest ABC release shows that Saga Magazine has delivered another strong performance, with total circulation up 2.4% period-on-period and also achieved year-on-year growth of 0.1%.
What’s more, 99.6% of Saga Magazine copies are actively purchased – meaning that they are actually bought, and not given away for free.
This terrific performance is seen against a backdrop of decline amongst many Publishers, with double-digit falls for some of the UK’s leading titles.
Editor Katy Bravery said: "We're thrilled to post another rise in circulation. It shows that quality journalism remains in high demand. The strength of Saga Magazine lies in its intelligent, eclectic content and we will continue to both surprise, amuse and inform our readers.
“As a subscription magazine, it is that unique relationship we have with our many readers that I feel is one of the most vital, and happy, keys to our ongoing success."
Martin Smith, Director of Media at Saga added: "The continuing success of the magazine and its increasing readership is testament to the strength of the Saga brand and its expertise in knowing what people over fifty want and need. With its vast circulation and unrivalled reach, Saga Magazine offers advertisers a prime opportunity to reach the over-50s audience, who have greater disposable income than any other group.”
