Effective from 15 October 2012, Adrian (pictured) will take responsibility for the circulation services provided to both IPC and Marketforce’s third party publishers, as well as the delivery of new independent publishing business to the Marketforce portfolio.
Marketforce managing director Stephen Hirst says: “I’m delighted to appoint Adrian to this new and exciting role. He is a dynamic leader who has delivered significant circulation success on the UK newsstand in his current role as IPC group circulation director and is recognised across the industry for his expertise. His appointment underpins the commitment we have to grow our business for both independent publisher clients and IPC Media and to continue to build on the market leading service for which we are renowned.”
Adrian has over 20 years’ experience within the newspaper and magazine industry, having started his career with the wholesaler Smiths News before moving to circulation roles at publisher D.C.Thomson. Adrian joined Marketforce in 1997 and has since held roles in Retail Sales and the Independent Publishing Group (IPG). He was appointed IPC group circulation director in 2006 and, under his leadership, IPC has consistently grown its share and outperformed the market on the UK newsstand, says Marketforce. Adrian also represents Marketforce on the Audit Bureau of Circulation as a member of the Consumer Standards Group and serves on the PPA Newstrade Committee.
Adrian says: “I’m delighted to have the opportunity to work again with our independent publishers, as well as continuing with overall responsibility for IPC Circulation. We have brilliant and committed circulation teams and I’m looking forward to supporting them in delivering the sales objectives for all our clients on the UK newsstand.”
At the same time, Dan Fuller is promoted to the role of head of IPC Circulation and will assume day-to-day management responsibility for the department. Dan will continue to report to Adrian Hughes.
Adrian says: “Dan has played a crucial role in IPC Circulation since he joined in 1997. He has worked across both the specialist and weeklies divisions during that time and has played an important role to ensure IPC continues to deliver a market-beating performance on the UK newsstand. His wealth of knowledge and experience will ensure IPC continues to achieve its circulation objectives.”
Marketforce IPG senior group circulation manager Joel Griffiths, IPG head of circulation Kirsty Mulhern, New Business account manager Jenny Taylor and head of circulation services & business integration Dave McGrory will also report directly to Adrian.
About Marketforce
Marketforce says: “Marketforce provides a comprehensive range of circulation and distribution services, for both the extensive IPC Media portfolio and, through its Independent Publisher Group, for a broad range of titles from over 35 blue chip publishers.”
