The quarterly report that fuses January – December 2013 NRS data with comScore data from November 2013, estimates that 73.2% of the adult population consume magazine brands on a monthly basis.
There is no doubt, says NRS, about the importance of online when it comes to readership estimates, with the latest data reporting that magazine readership on PCs and laptops delivers a 7.9% incremental increase to print across the magazine industry. The most notable increases are in women’s monthlies and weeklies, with 11% and 11.2% uplifts respectively.
Infographic below:
