The circulation team for the Daily Mail and The Mail on Sunday have been joined by what was known to the industry as Advantage. This team now claims to offer a unique portfolio of services to the newspaper and magazine industry.
Neil Jagger (pictured), Mail Newspapers’ Circulation Director, announced the creation of the 70-strong team at a special event for current and prospective clients at Kensington Roof Gardens in London.
He said: “Mail Publisher Solutions will offer both existing and new clients access to a much broader range of expertise, skills and services than ever before. We are excited about its increased capability and potential.”
A&N Media's circulation department, which covers all the Mail and Northcliffe titles provides services to a growing number of external clients, covering in excess of 160 titles including Hello! magazine, Wall Street Journal Europe, and Jamie.
Guests at the launch heard details of a suite of services available and also how they can benefit from using them in a bespoke style to suit their business.
This structure gives Mail Publisher Solutions the strength and capacity to take on further new business.
Mail Publisher Solutions, which is 70-strong team, offers a comprehensive supply-management and logistics-service for newspaper and magazine publishers of any size with a strong focus on sales.
With a dedicated sales force and arguably the best relationships with key independents and retailers, MPS is in a unique position to influence the sale at point of purchase, according to A&N Media.
Using the intelligence of A N Media's Insight and CRM platforms - MPS can offer smart targeted sales activities that they can walk through to point of purchase. This combined with their new in house subscriptions system allows MPS to offer a unique proposition to newspapers and magazines, says the company.
“Everyone in the new division will work for our clients,” adds Neil. “There is no bureaucracy. We are different to other distributors because we are a highly-experienced publisher. We are always looking at new opportunities.”
