Speakers at the digital media event of 2013 are coming from global leaders Caterpillar, HSBC, Microsoft, Siemens and the Publicis Groupe to share their experiences and insight with an audience made up of the top decision makers in European digital publishing, says AOP.
Key topics include how social media and digital publishing fits into B2B marketing models today, as well as what the future will look like, lead generation, best practice for content marketing, paid content models, tablet strategy and how data analytics are evolving.
Phil Clark, digital and audience director of UBM and chair of the AOP B2B Committee, says: “The programme reflects the big issues facing the digital B2B publishing community and promises to provide much food for thought. Anyone attending will come away better prepared to grow their business in 2013.”
Marco Bertozzi, executive managing director, EMEA, of Publicis Groupe company VivaKi, will debate the future of B2B media and marketing with B2B media guru Stuart Giddings of Carat Enterprise, the world’s leading B2B media network, and Tim Potter from Centaur. VivaKi favour buying audience share via data, convinced technology is the most efficient way ahead. Tim Potter and Stuart Giddings, along with many other publishers, favour the more traditional content centred approach.
Breakout sessions allow delegates to tailor the day to their interests and the free guest offer means media delegates can use the event to cement a relationship with a favoured contact.
The summit at etc Venues, 200 Aldersgate, right on the edge of the City, not only offers up to the minute insight and commentary on crucial B2B marketing questions but also plenty of opportunity to network with coffee sessions, lunch and evening cocktails included, says AOP.
An early bird discount is available until the end of January.
John Barnes, chairman of AOP, says: “Thanks to the feedback from last year’s delegates and the digital industry’s unstinting support, the AOP B2B Media & Marketing Summit 2013 promises to be even better than last year’s inaugural event. We look forward to seeing you there.”
For ticket information, click here.
About AOP
AOP says: “The UK Association of Online Publishers (AOP) is the industry body representing online publishing companies that create original, branded, quality content. AOP champions the interests of companies from newspaper and magazine publishing, TV and radio broadcasting, and pure online media. The AOP raises awareness, and addresses concerns relating to all areas of online publishing to industry and Government; covering topics such as paid-for-content, online subscription models, data protection, copyright, content management, new technologies and audience measurement. AOP publishes original research including the annual Census. It also hosts forums, conferences and events, where members can debate issues, meet peers and network.
The AOP hosts two annual flagship industry events, the AOP Digital Publishing Awards and the AOP Digital Publishing Summit scheduled for 12 October 2012.
AOP Members include AN Media, Bauer Consumer Media, BBC, BSkyB, CBS Interactive, Centaur, Channel 4 New Media, Condé Nast Digital, Economist Group, Future Publishing, Global Radio, Guardian Media Group, Haymarket Media Group, Incisive Media, Independent Print Limited, IPC Media, ITV, Hearst Magazines UK, News International Ltd, Reed Business Information, Telegraph Media Group Ltd, Thomson Reuters, Trader Media, Trinity Mirror, UBM.”
