The free-to-download app, designed for both Apple iPad and iPhone, includes Burgess’s ‘The EDGE’ newsletter magazine. Produced quarterly, The EDGE focuses on yachting news, trends, yacht shows and destinations.
The free 12 month annual subscription, which makes available all issues released during the term of the subscription, is accessed from within the app itself.
Since the magazine moved to Stonewash’s Magazine Framework, monthly app downloads have increased by 237% and email registrations have increased by 445% significantly enhancing their digital readership, says Stonewash.
Rob Grainger, CEO of Stonewash, says: “It’s been a privilege to work with Burgess, especially their openness to new ideas and forward-thinking stance, something which is crucial in today’s dynamic publishing environment. By transferring and re-launching their app using our Magazine Framework, we have been able to assist them in adding new features as well as launching them on the Apple Newsstand. The end results have been exceptional and a testament to the teamwork from both parties.”
Sophie Holmes, Marketing Executive at Burgess, says: “We chose Stonewash because they come from a publisher’s background and, strong technology aside, they also know how to increase app downloads and boost a publication’s general awareness. We’ve experienced this at first hand and I am extremely pleased with the initial results. We are also delighted with the smooth transition from our previous digital solutions provider, especially the minimal disruption and ease of transfer.”
The application can be downloaded from the App Store.
About Stonewash
Stonewash says: “The founders of Stonewash Ltd began developing the first version of the Stonewash Magazine Framework in 2008. Fast forward 4 years and Stonewash are at the forefront of developing magazine apps for smartphones and tablets, with clients including The Art Newspaper, Lusso, the Taunton stable of magazines and the International Bar Association.
Stonewash creates apps that provide a great off-the-shelf experience for readers and come with a superb suite of browser-based production tools, coupled with functionality geared to capturing the reader data that advertisers, editors and publishers need.”
