The appointment follows the successful rebrand of the association last year from APA to reflect more accurately the work of its members and the content marketing proposition.
Clare (pictured) brings more than 12 years media, marketing and management experience, particularly across Film and TV, having worked for Universal Pictures on DreamWorks content and Anchor Bay Entertainment before joining ITV in 2007 as Commercial Director and most recently Director of UK managing the Sales and Marketing for ITV’s Home Entertainment product portfolio.
Utilising her extensive sales and marketing experience Clare will champion content marketing as an effective tool for brands. In particular she will be responsible for attracting a greater diversity of members to build on the strong foundation of the CMA to the benefit of all its members.
Speaking of her new role Clare Hill, Managing Director, CMA said: “As the leading content marketing association in the world, the CMA represents an industry at the forefront of consumer engagement. I am very much looking forward to working with the team and our member agencies to carry on promoting the growing value of this exciting industry.”
Clare Broadbent, Chairperson, CMA adds: “This is an incredibly exciting time for both the association and the content marketing industry which has been transformed in recent years through the emergence of new technologies and innovation. Clare’s experience will help drive the association forward and we look forward to welcoming her to the CMA team.”
About the CMA
The CMA says: “The Content Marketing Association (CMA), previously the Association of Publishing Agencies (APA) is a not for profit organization representing the content marketing industry. The overarching aim of CMA is to promote the use of editorialized content as an effective marketing tool to client-side marketers and showcase the range of channels that can be used to editorially engage customers from digital – such as smart phone apps, tablet-enabled microsites and branded TV – to the more traditional customer magazines.
Formed in 1993 the CMA’s members now comprise of 90 per cent of the UK market, producing publications and digital content for over 1,000 leading brands and organisations in the UK and internationally. Content marketing is the second fastest growing media channel and CMA exists to champion and encourage this growth on behalf of its members. It is widely recognised for being one of the most innovative and supportive industry associations and has launched a number of initiatives all designed to further push the editorialisation of content marketing as an effective marketing solution.”
