Spearheaded by Charlotte Evans, Group Publishing Director of Condé Nast Johansens, a re-imagined website, refreshed logo, and ultimately, three newly designed printed 2014 guides, as well as an additional digital-only venue guide will herald this brand update.
This will, say the publishers, further establish its position as the leading independently produced multi-media source for today’s traveller, sourcing hotels, spas and venues for leisure and business in the UK, Europe and the Americas.
With a focus on a younger audience, particularly 25-40 year olds, the refreshed guides and website will include contemporary and designer hotels, chic B&Bs and new destinations, as well as traditional favourites. Use of stunning imagery, editorial write-ups and destination information with top tips, will also ensure the new look is more synonymous with the Condé Nast brand values.
“This exciting re-energising of Condé Nast Johansens will meet the changing needs of our customers and hotel clients, and ensure that Johansens remains the internationally respected symbol of excellence and trusted reference point that it has become over the years. With ever-increasing use of the internet by independent travellers to book accommodation, obtain information and inspiration, it is the right time to rationalise our print editions, and offer a more enhanced environment for all our clients” says Charlotte Evans, Group Publishing Director.
The six guide books currently available (Recommended Hotels & Spas Great Britain & Ireland; Recommended Small Hotels, Inns & Restaurants Great Britain & Ireland; Recommended Hotels, Inns, Resorts & Spas The Americas, Atlantic, Caribbean & Pacific; Recommended Hotels & Spas Europe & The Mediterranean; Recommended Luxury Spas, and Recommended Venues for Conferences, Meetings & Special Events) will be condensed into three print editions to be published in the Autumn. Launching in October 2013, the three 2014 guides will comprise: one combined guide to recommended hotels and spas in UK, Europe and the Mediterranean; one guide to recommended hotels and spas in the Americas, Caribbean and Pacific; and one global guide to luxury spas. The new digital-only guide for global meeting, celebration and wedding venues will be available online from March 2013.
About Condé Nast Johansens
Condé Nast Johansens says: “Highly regarded for 31 years, Condé Nast Johansens remains the most comprehensive illustrated reference to annually inspected, independently owned hotels. With dedicated and highly trained Inspectors, almost ten times as many properties have been assessed as appear in the Guides, in order to narrow the final selection down to, quite simply, the best selection of accommodation for independent travellers. With a readership of 7.6 million, the Guides distribution now totals 157,350 internationally.
The 2013 Condé Nast Johansens Guides, recently published, appear in their compact size, with easy to use entries, clearer maps, greater portability, and less paper so more environmentally friendly. The guides are supported by www.johansens.com, which meet the demands of those preferring to search and make booking enquiries online. The 2013 guides are now also available for download on the iPad, free of charge. The 2013 guides are available to buy via the Condé Nast Johansens online gift shop, together with gift vouchers.”
