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Crain chooses Beeline to deliver Single Customer View

Beeline Data Services have been appointed by Crain Communications to give a Single Customer View of their disparate circulation and marketing data.

Crain Communications are the UK arm of the company and specialise in business to business publications and events in the plastics, rubber and polyurethanes industry sectors.

James Lamb, Group Marketing Director comments: “We have a growing stable of exhibitions, conferences and awards that need an ever evolving marketing strategy. We needed to find a supplier of a suitable system that enables us to have a Single Customer View of all our marketing data and Beeline are providing that. We look forward to working with them and benefiting from the market segmentation that this affords.”

Daniel Verrells, owner of Beeline Data Services says: “We have systems that can improve the way publishers can view and understand their data and Crain are a perfect fit for that. We also look forward to helping Crain with this exciting development.”