Future Publishing, Immediate Media Co and IPC Media each took home three awards on the night, with IPC Media’s Nina Braham named Customer Direct Marketer of the Year.
Dennis Publishing (pictured) scooped two awards, including Customer Direct Consumer Magazine of the Year for The Week, and the remaining three categories were won by Condé Nast, Reader’s Digest/Vivat Direct and Reed Business Information, which claimed the Customer Direct Business Magazine of the Year for Farmers Weekly.
The ceremony, which took place in the historic surroundings of The Brewery, followed the Customer Direct conference which explored subscriptions from both a strategic and practitioner perspective.
Nicola Rowe, Director of Circulation and Member Services at the PPA, said: “The Customer Direct Awards are a fantastic showcase for the skills and talent within UK publishing’s subscription marketing teams.
“Consumers today interact with magazine brands across an expanding range of platforms, and this year’s impressive list of winners are grasping the exciting new opportunities presented by this change.”
The full list of winners of the Customer Direct Awards 2012:
Direct Mail Campaign Of The Year sponsored by Asendia
WINNER: Tatler, The Condé Nast Publications
HIGHLY COMMENDED: The Week US Pack Mailing
Marketing Campaign of the Year sponsored by Adestra
The Week for iPad Launch Campaign, Dennis Publishing
Insert Promotion of the Year sponsored by Abstrakt Services
Christmas Portfolio Insert 2011, IPC Media
Off-the-page Promotion of the Year sponsored by Magzter
What Mountain Bike & Osprey Viper, Future Publishing
Telemarketing Campaign of the Year sponsored by White Space Productions
Telemarketing Regeneration, Reader's Digest/Vivat Direct
Customer Retention Strategy of the Year sponsored by Abacus e-Media
Christmas Renewals Campaign 2011, Immediate Media Co
Best Use of Data sponsored by Circdata
Christmas Dynamic Email Campaign 2011, Immediate Media Co
Digital Marketing Campaign of the Year sponsored by Jellyfish Publishing
giftdirect, magazinesdirect.com, IPC Media
Best Subscriptions Promotion on a Small Budget sponsored by Xcetra Media
N-Photo Pre-Launch Email Campaign, Future Publishing
Customer Engagement / Customer Service Award sponsored by Dovetail Services
Classic Rock Customer Engagement Campaign, Future Publishing
Customer Direct Marketer of the Year sponsored by ESco Business Services
Nina Braham, IPC Media
Customer Direct Marketing Team of the Year sponsored by YUDU Media
Immediate Media Co Team
Customer Direct Magazine of the Year, Business sponsored by Dovetail Services
Farmers Weekly, Reed Business Information
Customer Direct Magazine of the Year, Consumer sponsored by Quadrant
The Week, Dennis Publishing (pictured above, receiving their award)
Images of the winners of the Customer Direct Awards 2012 can be be seen here.
About the PPA
The PPA says: “The PPA promotes and protects the interests of the UK’s business and consumer publishers. The PPA has around 200 companies in its membership, which collectively produce more than 2,500 consumer and business magazines and journals as well as digital media, data products and events.”
