ELLE Decoration Country is, says Hearst, a luxurious bi-annual bookazine comprising 260 pages of idyllic country homes from a 19th century villa in Italy and sunny farmhouse in the Baltic Islands, to a modern gamekeeper’s cottage in the Cotswolds.
Printed on distinctive matt paper with a copper foil-finished cover, the large-format (320 x 247mm) bookazine has been edited by ELLE Decoration Editor-in-Chief Michelle Ogundehin and produced by the same editorial and design team behind ELLE Decoration UK.
ELLE Decoration Country is a first in the market, dedicated not only to homes, but also to the exploration of the romantic, personal joy of country life and style. The bookazine retails exclusively at WHSmith for £9.99 and can also be downloaded as a digital edition for the same price on Apple Newsstand.
Enticing the reader into its pages, the bookazine features rich colours and textures, glorious double page photographs, minimal words and a comprehensive seven-page directory of country-relevant retailers. The first issue also contains a visual ‘cribsheet’ of essential components to help urban dwellers achieve their own ELLE Decoration Country worthy home.
Launch advertisers include Ralph Lauren Home, Jane Churchill, Farrow & Ball, Marston & Langinger, Graham & Brown, Lapicida and Christie’s, amongst others.
The first issue launches with an initial print run of 35,000 and is being supported by advertising in key Hearst Magazines UK print and digital properties and in-store promotion at WHSmith.
ELLE Decoration Editor-in-Chief Michelle Ogundehin says, “The countryside connotes calm, fresh air, good living and relaxation. There you imagine you will be restored to your best self. And, with increasing numbers of people moving out of our towns and cities, we wanted to celebrate this idyllic vision of country life by showcasing some of the most beautiful rural abodes in the world. We hope our readers will enjoy ELLE Decoration Country as much as we loved producing it.”
ELLE Decoration Group Publishing Director Meribeth Parker says, “We are committed to growing our portfolio and ELLE Decoration Country is a natural extension for this popular brand. The bookazine provides a glorious and sumptuous showcase for our advertisers and we are delighted that so many great world-class brands have supported the first issue.”
ELLE Decoration Country is amongst a number of newly launched print titles by Hearst Magazines UK. In the past year, the publisher has launched more than 35 bookazines and special branded spin-offs.
