Following a round of member voting, 67 Bricks’ head of marketing and communications, Emma Watkins, has been announced as the new chair of the Association of Learned and Professional Society Publishers’ Membership and Marketing Committee (MMC). As a result, she will also be joining the ALPSP board of directors, leading on translating the strategic direction of the society into effective marketing and membership activity alongside the rest of the MMC.
She will take over the role from January 1 2024 from outgoing Chair Lou Peck, CEO of The International Bunch. Lou has been chair of the MMC since 2021 and is now moving into co-chairing a new ALPSP Special Interest Group, ‘Marketing Connected’ with Hannah Baldwin, head of marketing at the Royal Society of Chemistry, which provides marketers in scholarly publishing with an open forum for sharing advice and best practice.
Emma says: “Having been a part of the scholarly community for the last 12 years, I am honoured to have been voted into this position by the members. I am already deeply impressed with the commitment and talent of both the wider MMC and the Directors and leadership of ALPSP, and I am excited to help guide the society as it continues to support such a vital, global industry”.
Emma has been working at technology consultancy 67 Bricks for two years, prior to which she was a marketing manager for IOP Publishing (IOPP). During her time at IOPP she specialised in society partnerships and reviewer engagement, as well as researcher marketing for books and journals. She is also an ALPSP trainer, delivering the Introduction to Journals Marketing course alongside Laura Ingle.
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