Forbes has announced a year-long campaign called “Forbes 250: A Celebration of the American Dream,” which it says aims to honor visionaries, explore new ideas, and create lasting solutions that can help keep the American Dream alive for the next 250 years.
According to a recent Pew Research Study, Forbes is the news outlet that best symbolizes the ideologies of the average American. With its wide audience and credible journalism, Forbes says it will use its platform to roll out the six part “Forbes 250” series to explore the path to the American Dream, a concept that unites, inspires and drives the nation.
The publisher says each part of the series will be tied to a different value or ideal of the American Dream including. The tenets and foundational questions to be explored will include:
- Equal Opportunity: How can we ensure a level playing field, a prerequisite to American Dream buy-in, with a specific focus on education?
- Upward Mobility: How do we keep the economy thriving for small business, and guard against monopolies and trusts?
- Pluralism: As a nation founded by immigrants and a brand (Forbes) built by immigrants, how do we create a system that continues to attract the world’s best-and-brightest to continue that momentum?
- Invention: How do we continue to embody the spirit of the iconic Thomas Edison - continuing to fuel homegrown innovations and technologies that move America and the world forward?
- Reinvention: As a nation of second-acts, how do we strengthen America and reinforce its heritage as a land of second acts?
- Self-Destiny: How do we encourage ideas and instill confidence, backed by systems that support entrepreneurial energy and reward individual endeavors?
Forbes says the initiative will come to life with six dedicated magazine issues, tentpole ForbesLive events, six signature editorial list launches that include the 250 people who are representative of each ideal, an advisory board and more. For each magazine issue, all six tenets will be woven throughout Forbes’ print, video, social and website editorial content.
“Forbes has always stood for the American Dream, symbolizing success and spotlighting the doers and their doings,” said Randall Lane, chief content officer and editor, Forbes. “As millions of Americans united to celebrate the Fourth of July this past weekend, we’re announcing this new campaign which will recognize our nation of problem-solvers, mavericks and risk-takers, and celebrate the history of the United States as a place where hustle and reinvention and meritocracy rule.”
To reach Americans in every corner of the country, Forbes says it will partner with and serve as an innovation and storytelling partner of America250, a multi-year national non-partisan initiative commemorating the 250th anniversary of the United States, established by Congress. Forbes has also partnered with the Museum of the American Revolution. Across the year, Forbes will also be hosting an American Dream Film Festival, in partnership with Harbor Fund. More key partnerships will be announced shortly.
“Millions of Americans read Forbes for stories about innovation, success and the relentless pursuit of the American Dream. They will be a critical partner for storytelling that reflects America250’s mission,” said Rosie Rios, chair of America250. “We are excited to see leading media properties like Forbes take inspiration from America250 into their own editorial plans and use their platform to elevate this historic milestone.”
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