These include a new, tech-focused email newsletter, #techFT, and a new Facebook group, Tech Meets Money.
Tech Meets Money is a Financial Times-run group featuring interesting news and advice about tech entrepreneurship, aimed at encouraging interaction and information-sharing between entrepreneurs and investors.
With its first issue on Monday, November 2, #techFT will be a daily newsletter issued at the start of the West Coast workday. It will analyse the latest news and trends in technology, digital media and telecoms that today’s tech leaders need for the day ahead. It will, says the FT, be an essential briefing for senior decision makers in all sectors to understand developments in technology that matter. It provides its own sharp commentary and analysis and includes the best FT writing from correspondents around the world, as well as linking to outstanding coverage from around the web.
Andrew Jack, head of curated content at the FT, said: “#techFT is the latest in our growing number of newsletters that provide an expert guide to essential reading for busy decision-makers; and deliver it in ways they want. We’re excited to serve the large number of our readers interested in technology – and to attract many new ones.”
Established FT newsletters include FirstFT, Free Lunch, Opening Quote, and UKPolitics. FT.com visits from FirstFT readers increase by up to 50% after they have signed up to the alert. All curated emails are enjoying strong growth in sign ups, with similar or still higher engagement levels, say the publishers.
The launch of #techFT and debut of Tech Meets Money are part of a larger relationship between the FT and Web Summit, the Dublin-based event expected to draw 30,000 technology leaders from all over the world this year.
As a global media partner, the FT is rebranding the space for meetings between startups and investors the ‘FT Investor Lounge’. The space will also be home to an exclusive preview of the next iteration of the FT’s website, currently under development. Visitors to the Web Summit will also enjoy complementary access to FT.com for the duration of the event and will see FT journalists on stage throughout the week.
