In addition to the searchable content of nearly 100 issues of the magazine, the revamped site will have more daily postings, including news, blogs, columns and interviews, curated by the magazine’s expert editors and specialist writers. Access to all howtospendit.com content is free of charge.
A £1m global marketing campaign to support the launch is being rolled out across titles such as Vanity Fair, Newsweek, GQ, Tatler, Monocle, CNN and Harper’s Bazaar, featuring creatives that showcase the breadth and depth of How To Spend It’s lifestyle content and some of its most captivating photography.
Gillian de Bono, editor of How To Spend It, said: “At How To Spend It we work hard to meet our discerning readers' high expectations, and we are very excited that the website’s improved design and user experience has already got great feedback in reader research. Together with the How To Spend It iPad app, which has had more than 140,000 downloads, our digital offering combines the glamour and sophistication of the magazine with equally high-quality daily content and a constant sense of discovery and serendipity."
Ben Hughes, FT global commercial director and deputy CEO, added: "The stylish and elegant howtospendit.com is the destination for an exclusive and affluent audience, and we are thrilled to welcome a range of new advertisers to the site, including luxury brands Patek Philippe, Piaget, Tod's, Bottega Veneta, Bell & Ross and Hackett.”
The relaunch of howtospendit.com will be accompanied by a social media advertising campaign in the autumn. The magazine can be found on Facebook and on Twitter @fthtsi. The free iPad app has been profitable since launch and was a finalist in the 2012 Webby awards. It can be downloaded here.
