Produced by leading content agency FuturePlus. The iPhone edition follows the recent announcement of the monthly iPad app.
Auto Trader, the digital marketplace to buy and sell new and used cars, wanted to extend its digital offering and make searching for a car with Auto Trader even easier. Ignition features integrated search functionality to load dedicated search results from Auto Trader’s full classified listings. The app also includes a live Twitter feed with information about the vehicles on sale via Auto Trader and readers can post straight to their own Facebook profiles from within the app.
The iPhone edition, priced at £2.99, will contain the same content as ignition for iPad, however it will be repurposed and adapted for the iPhone giving a mobile optimised experience.
Readers can ‘try before they buy’ with a free month’s trial when they subscribe to one of the subscription packages, which are priced as following:
1 month £2.49
3 months £6.99
ignition for the iPhone has been created by FuturePlus using the FutureFolio interactive app creation solution which powers a number of leading international interactive digital editions of brands including MacLife, Total Film, Jamie Magazine, Edge, Mollie Makes, CyclingNews HD and Photography Week.
Auto Trader Director of Mobile Nick Gee says: “We wanted to deliver an interactive publication that helps to inspire a user’s search for real cars. Thanks to Future’s creativity, we are now able to offer ignition, our monthly newsstand publication, in a way that is optimised for both iPhone and iPad. ignition delivers interactive editorial and imagery integrated with Auto Trader search enabling readers to research their next car where ever they may be.”
FuturePlus Managing Director Jayne Caple adds: “I’m delighted that ignition is now available for the iPhone as well as the iPad and that even more people will have access to the fantastic content. It further demonstrates the flexibility and the potential that our app-creation software solution, FutureFolio, has.”
Ignition for iPhone is available to download now from Apple’s Newsstand and Issue 2 highlights include a chat with Olympian Mo Farah about his car history and a look at the new car highlights of 2013.
