Hearst Magazines UK says: The world’s biggest-selling fashion magazine, ELLE, delivers its highest ever display revenue on a March issue up 3% year on year. Fashion advertising in the March issue is also up 8.5% year on year. Total ad volume for ELLE’s bumper March issue, featuring Victoria Beckham on its cover (on sale now), is 216 pages and the total issue size - 412 pages.
The UK’s most prestigious fashion magazine, Harper’s Bazaar, breaks all records in its recent history by exceeding advertising revenue – up 5% year on year and pagination (including advertising) - up 6% year on year. Harper’s Bazaar, featuring Rachel Weisz in Gucci and Bulgari as its March cover star, has achieved an impressive increase from 390 pages for the March issue 2012 to 414 pages for this year’s issue.
The most sophisticated UK men’s magazine, Esquire, featuring Leo Messi photographed by Domenico Dolce of Dolce and Gabbana on its March cover (on sale February 7), delivers its highest revenue in a March issue for 10 years and is up 20% year on year. Esquire’s new style manual for successful men – Big Black Book – which launches on March 19, has also surpassed all expectations by beating its predicted ad revenue forecast by 80%.
All three leading fashion magazines from Hearst Magazines UK have secured new premium brand advertisers for their March issues, across a range of innovative specials including bespoke multi-platform activity, bound inserts, gatefolds and four page promotions.
Highlights include:
• A first ever global advertising deal for Chanel in Harper’s Bazaar, which opens the March S/S13 showcase by Bazaar’s Global Fashion Director Carine Roitfeld
• Both Bazaar and ELLE have a cover gatefold from Louis Vuitton and a beautiful bound in insert from Fendi
• ELLE has a four page promotion from L’Oreal Professionnel
• ELLEuk.com has secured new online business from clients such as Ferragamo, Chopard, Zanotti and other premium brands such as Prada, Burberry and Estee Lauder
• Esquire’s Big Black Book has booked first-time advertisers, Ralph Lauren, Louis Vuitton, Prada and Dior for its launch issue on March 19
Hearst Magazines UK, Chief Executive, Arnaud de Puyfontaine, says the increase in ad pages proves that advertisers still strongly believe in the power and allure of luxury print brands.
Says Arnaud de Puyfontaine: “These impressive figures prove that advertisers still believe in the power and allure of print as a medium to showcase and build the value of their brand. Luxury clients look to high end, digital saavy brands like Harper’s Bazaar, ELLE and Esquire, to provide a premium platform on which they can engage with their consumers through innovative, multi-platform creative ad solutions.”
Hearst Magazines UK, which publishes 20 magazines and websites including ELLE, Cosmopolitan, Digital Spy, Harper’s Bazaar, Good Housekeeping and Esquire, is the largest digital publisher in the UK. The company’s impressive reach extends to 1 in 4 UK women and 1 in 6 UK adults. Hearst Magazines UK’s largest clients include Procter & Gamble, L’Oreal, Unilever, Estée Lauder and Chanel.
Hearst Magazines UK recently announced the appointment of Turner Broadcasting (CNN International) Ad Sales Senior Vice President, Max Raven, to the newly created role of Group Revenue Director. Max will lead Hearst Magazines UK’s advertising operation for the company’s diverse and multiple-platform brands, and work closely with key clients, media agencies and partners as well as senior management within the business to define the new sales strategy.
