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Immediate Media Co appoint new editors

Immediate Media Co, the cross-media special interest content company, has announced the appointment of new Editors for two of its leading specialist titles, 220 Triathlon and Perfect Wedding.

Previously Group Editor of Perfect Wedding and Wedding Day Venues, Helen Webster (pictured on the right) has been appointed Editor of 220 Triathlon, the UK’s bestselling triathlon magazine. Under Helen’s editorship Perfect Wedding became the UK’s fastest growing wedding title, increasing market share by over 12%, and it is now the leading A5 title in the market, says Immediate Media. Helen was also instrumental in the launch of Wedding Day Venues, the quarterly magazine offering readers a one-stop solution to finding the wedding venue of their dreams.

Commenting on her new role, Helen said: “I’ve always wanted to work on a sports and fitness magazine, so the opportunity to edit a market-leading title is really exciting. As a brand 220 Triathlon has already seen amazing success, so I’m looking forward to seeing where we can take it next.”

Andy Healy, Publishing Director of 220 Triathlon, said: “Helen’s work on Perfect Wedding has been immense: to take the magazine to where it is today is a huge achievement and testament to the dedication and vision Helen has brought to the brand since 2007. I’m delighted she is now taking up the helm of 220 Triathlon as we look to build the title into a global brand across all platforms.”

Taking the reins as Group Editor of Perfect Wedding and Wedding Day Venues will be Michelle Royle (pictured on the left). Michelle joins the Wedding Portfolio from Immediate Media Co’s Hair Portfolio where she was Group Editor of Your Hair, Hair Ideas and Blonde Hair magazines and the popular digital brand Loveyourhair.com.    

Michelle commented: “This is a fantastic role and I’m so thrilled to be joining the portfolio at such a great time. I’ve got lots of exciting ideas and plans for the magazines, and I’m really looking forward to working with such a brilliantly creative team and industry.”  

Alison Worthington, Publisher, Women’s Portfolio, Immediate Media Co, said: “Michelle has achieved both market leadership with Hair Ideas and complete market dominance with the Hair Portfolio since she joined the titles six years ago. With this experience under her belt, Michelle is the ideal person to continue Perfect Wedding's success story.”

Both Helen and Michelle will take up their new roles on 24 June 2013.