The CMA Awards 2013 is already the biggest in the Awards’ 15-year history, say the organisers, with 63 content marketing agencies submitting 445 entries from five continents, including countries such as Qatar and Singapore. The total number of entries is a 5% increase from 2012, with the number of agencies submitting entries increasing 23% year-on-year.
For the first time this year, to reflect the channel-neutral nature of the content marketing industry, categories were judged on content alone, regardless of the platform it was delivered on. As a result, 70% of the shortlisted entries are multi-channel and digital with a significant rise in integrated campaign submissions, including social media, apps, web, and mobile content.
Clare Hill, Managing Director at the Content Marketing Association, commented: “The sharp rise in entries submitted by an increasingly international range of agencies is an indication of the vast size of the global content marketing industry, which in the UK is worth £4bn alone and the huge number of brands recognizing its effectiveness. The calibre of entries this year is fantastic and our judging panel is going to have a tough job picking out winners from this high-quality field. We’re looking forward to revealing all at the ceremony on November 27th!”
The CMA Awards follows the CMA International Content Marketing Summit, also taking place on November 27th at Old Billingsgate.
The full shortlist of nominees is listed out below:
BEST AUTOMOTIVE
G+J Corporate Editors – Audi Annual Report 2012 (AUDI AG)
Head Office – My Renault (Renault Belux)
KircherBurkhardt GmBH – Das Auto. Magazine (KircherBurkhardt GmbH)
Northstar – Audi Magazine (Audi UK)
Redwood – Zoom-Zoom (Mazda)
Redwood – Land Rover Onelife (Land Rover)
Redwood – US! Magazine (Fiat)
Sunday – This Way (Toyota GB)
BEST FINANCE
KircherBurkhardt GmBH – Allianz 1890 (Allianz Deutschland AG)
Plot Content Agency – Revista Montepio (Montepio)
Progressive Customer Publishing – ICAEW Faculty Magazines (The Institute Of Chartered Accountants In England & Wales (ICAEW))
Redwood – The Barclays Mini Masterpieces Competition (Barclays)
Seven – Sainsbury’s Bank (Sainsbury's)
Spoon – The Safest People in the World (If)
Sunday – PetPeople (Allianz-Petplan)
Wardour – Perspective (Brewin Dolphin)
BEST TRAVEL & LEISURE
August – Delight (Butlins)
August – Butlins Live Music Weekends Magazine (Butlins)
Cedar - High Life (British Airways)
Cedar – Perfect Days Live (British Airways)
Future Plus – Discover (All Leisure Group)
OTW Communications – The World Cup of Ice Hockey App (TV4 Sweden)
Propellernet – Putting Forest Holidays on the UK Holiday Maps with Forestipedia (Forest Holidays)
Spafax – Earn Your Wings (Air Canada)
BEST MEMBERSHIP (NOT-FOR-PROFIT/CHARITIES/ASSOCIATIONS)
Caspian Media – Professional Engineering (Institution of Mechanical Engineers (IMechE))
Haymarket Media Network – People Management (CIPD)
Illustrated London News – English Heritage Member’s Magazine (English Heritage)
Northstar – Shine On (Marie Curie Cancer Care)
Progressive Customer Publishing – Foodservice Consultant (Foodservice Consultants Society International (FCSI))
Think – BEER (Campaign for Real Ale)
Think – Scotland in Trust (National Trust for Scotland)
Think – Accounting Technician (Association of Accounting Technicians)
BEST CONSUMER MEMBERSHIP
A-lehdet Dialogi Oy – Club One (Tallink Silja)
Archant Dialogue – Harley Owners Group (Harley Owners Group® EMEA)
August – live for IKEA FAMILY (IKEA)
August – Our World (P&O Cruises)
Forward – Tesco Loves Baby Club (Tesco)
Head Office NL – hej (IKEA)
John Brown – My VIP Magazine (Pets at Home)
Redwood – Share Magazine (The Co-operative)
BEST RETAIL CONSUMER
Cedar – Tesco Magazine (Tesco)
Cedar – Tesco Real Food (Tesco)
John Brown – John Lewis Edition (John Lewis)
John Brown – Waitrose Kitchen (Waitrose)
John Brown – Harveys Real Living (Harveys the furniture store)
John Brown – F&F Magazine (F&F (Tesco))
Redwood – Your M&S (Marks and Spencer)
Seven – Sainsbury’s Magazine (Sainsbury's)
BEST NON-RETAIL CONSUMER
August – Completely London (Kinleigh Folkard & Hayward)
August – Christie’s International Real Estate (Christie's International Real Estate)
Cedar – The London Magazine (Central London Estate Agents Ltd (CLEA))
Forward – Fabric (REAP)
FuturePlus – Fender Magazine (Fender Guitars)
Publicis Blueprint – Vue Magazine (Vue Cinemas)
Redwood – Virgin Media Sports Season (Virgin Media)
Sunday - &London (Strutt & Parker)
BEST PUBLIC SECTOR/GOVERNMENT
August – Lumiere (Artichoke Trust)
Immediate Media Branded Content – Discover More – University of Bristol (University of Bristol)
Muehlhausmoers Corporate Communications GmBH – SPK Magazine (Stiftung Preußischer Kulturbesitz)
Redink – INNSATS (Norwegian Armed Forces)
Sunday – Ethos (Serco)
Switch – Qatar Health Magazine (Supreme Council of Health, Qatar)
Switch – Envision Magazine (National Environment Agency, Singapore)
Think – Historic Scotland (Historic Scotland)
BEST INTERNAL
Indigodog Publishing Ltd – The Nose Magazine (The Perfume Shop)
John Brown – The Roger Collective (OPEN) (Virgin)
John Brown – Paragraph (Sappi Fine Paper Europe)
Northstar – Inside Bentley (Bentley Motors)
OTW Communications – Read Me (IKEA Services)
Redwood – The Globe (Barclays)
Sunday – RM (The Royal Marsden)
Wardour – Share (London Stock Exchange Group (LSEG))
BEST SPECIALIST
EVRYTHNG - +more Father’s Day (DIAGEO)
Maverick Advertising & Design – Team 54 “We’re Ready” (Gibraltar Football Association)
Northstar – Real Time – The Oris Brand Book (Oris Watches)
Northstar – Goodwood Festival of Speed 20th Anniversary Celebration (Goodwood Road Racing Company)
The Church of London – The Working Artisans’ Club (O'Neill)
Think – The Wealth Report 2013: The Global Perspective on Prime Property and Wealth (Wealth Knight Frank)
Wardour – Pimp My A380 (British Airways)
Wardour – Discover Cask (Heineken UK)
BEST B2B: INDUSTRY AND MANUFACTURING
A-lehdet Dialogi Oy – Kotkamills (Kotkamills)
Appelberg Publishing Group – Edge (Seco Tools AB)
Appelberg Publishing Group – Evolution (SKF)
Appelberg Publishing Group – Napthenics (Nynas AB)
August – Algeta Annual Report & corporate website build (Algeta)
G+J Corporate Editors – atmosfire (SCHOTT AG)
Think – The Leadenhall Building (British Land)
Wardour – First Orders (Heineken UK)
BEST B2B: PROFESSIONAL AND FINANCIAL SERVICES
John Brown – Business Agenda (Royal Bank of Scotland (RBS))
Progressive Customer Publishing – economia (The Institute Of Chartered Accountants In England & Wales (ICAEW))
Specialist – Zurich Insider (Zurich)
Sunday – Market (Lloyd's of London)
Think – Professional Manager (Chartered Management Institute (CMI))
Tomorrow-People – The Modern Marketer Mission (Eloqua)
Wardour – 5minutes.ey.com (EY)
Wardour – Hays Content Programme (Hays)
Wardour – Exceptional (EY)
BEST B2B: TECHNOLOGY AND TELECOMS
Boomerang Publishing – Bizzone (Vodafone)
G+J Corporate Editors – BEAM Magazine (SES S. A.)
Mason Zimbler – inContact Benchmark Assessment (inContact, Inc.)
Publicis Blueprint – Orange Exchange app (EE)
Wardour – The Review (Gemalto)
BEST BROCHURE/CATALOGUE
August – Butlins Family Brochure 2013 (Butlins)
AXON – M&S Home (M&S)
John Brown – EvenMore from Ocado (Ocado)
John Brown – John Lewis Home Book Spring Summer 2013 (John Lewis)
Northstar – Goodwood Revival Programme (Goodwood Road Racing Company)
Publicis Blueprint – ASDA Summer Style (ASDA)
Publicis Blueprint – George.com Issue 2 (George @ ASDA)
Seven – Barometer (Savills Plc)
DESIGNER OF THE YEAR
August – Richard Murray (Kinleigh Folkard & Hayward)
Cedar – Jamie McPherson (British Airways)
John Brown – Clare Watters (John Lewis)
John Brown – Fay Singer (John Lewis)
John Brown – Kay Emery (John Lewis)
Redwood – Duncan Spires (Virgin Media)
Redwood – Dan Delaney (Land Rover)
Redwood – Finnie Finn (Mazda)
Redwood – Adrian Aldred (Fiat)
Sunday – Sam Walker (Lloyd's of London)
EDITOR OF THE YEAR
August – Donna Hardie (Kinleigh Folkard & Hayward/P&O Cruises)
Cedar – Kerry Smith (British Airways)
FuturePlus – Jamie Hibbard (Various, including Fender & Auto Trader)
John Brown – Kate Cornish (Pets at Home)
Redwood – Derek Harbinson (Land Rover)
Seven – Helena Lang (Sainsbury's)
Sunday – Lucy Ryan (Strutt & Parker)
Think – Ben Walker (Association of Accounting Technicians and Chartered Management Institute)
BEST USE OF PHOTOGRAPHY
Appelberg Publishing Group – Shape (SCA)
August – Postcode (Kinleigh Folkard & Hayward)
August – CIRE Serenity (Christie's International Real Estate)
John Brown – John Lewis Edition (John Lewis)
John Brown – Waitrose Kitchen (Waitrose)
Northstar – Best in Show (Watches of Switzerland)
Redink – NHO magasinet (The Confederation of Norwegian Enterprise (NHO)
Redink – NHO magasinet (The Confederation of Norwegian Enterprise (NHO)
Wardour – Code Red (Travelers)
BEST USE OF ILLUSTRATION
August – Completely London – Rub a Dub (Kinleigh Folkard & Hayward)
Cedar – Business Life (British Airways)
Cedar – Bonkers World (Best Western GB)
Northstar – Goodwood Revival (Goodwood Road Racing Company)
Seven – Club Wembley – The 100 Club (Club Wembley)
Speak Media – Spotlight England (English Folk Dance & Song Society)
Sunday – Market – 325th anniversary (Lloyd's of London)
Sunday - &London – What did the Victorians do for us? (Strutt & Parker)
BEST USE OF VIDEO
AXON – Jean Workshop (Tesco F&F)
EVRYTHNG - +more Father’s Day (DIAGEO)
Group FMG - Resident Evil: Shared Nightmare (Crush/Capcom)
Mason Zimbler – Great Creators (Samsung Mobile)
Redwood – The World’s Fastest (Mazda)
Spoon – Volvo Trucks – Working in the World’s Largest Salt Desert – Drivers World (Volvo Trucks)
Spoon – Volvo Trucks – New Volvo FH Roadtrain in the heart of trucking hell: Brian’s Truck Report (Volvo Trucks)
Sunday – 325 Years of Lloyd’s (Lloyd's of London)
Wardour – Minimising Disruption (British Airways)
LAUNCH OF THE YEAR
August – Ocadolife (Ocado)
August – The Luxury Edition (Christie's International Real Estate)
Cedar – Bonkers World (Best Western GB)
CPL – Impact (Market Research Society)
FuturePlus – Ignition (Auto Trader)
John Brown – My VIP Magazine (Pets at Home)
John Brown – Spinneys (Spinneys Dubai LLC)
Matter AB – Stena Roadtrip (Stena Line)
