Michelle (pictured) started her career in planning at OMD UK, where she worked primarily on the PepsiCo business. From there she moved into new business and marketing roles at M2M and centrally within Omnicom Media Group (OMG), where she built and led the Creative Solutions division across all of the network’s agencies.
Ian Tournes, IPC Media’s corporate advertising director says: “Michelle’s appointment completes the strategic business development team. Michelle’s wealth of experience and enthusiasm will be of huge benefit to the team and we welcome her on board.”
Michelle West added: "I am thrilled about the chance to work with the team at IPC. The breadth and depth of the portfolio is second to none and to move into the publishing industry at such a time of change and innovation is hugely exciting.”
Michelle will report to Ian Tournes, corporate advertising director at IPC and will work alongside Lisa Batty and Dan Coleman.
